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News on the Cover
Supply Chain Focused CEOs
Supply chain a C-faring topic for hospital chiefs
HPN honors three with a knack for
the material world
By Rick
Dana Barlow
If someone were to tell you that most, if not all,
hospital CEOs are woefully out of touch with supply chain management
issues in their facilities don’t believe that person for a New York
minute. At best, it’s a dismissive stereotype of executive suite and
ivory tower philosophy, not to mention of the materials management
department. At worst, it’s a gross misrepresentation of the cosmopolitan
hospital chiefs in practice today.
Certainly, many fit the stereotype and they do a
shameful disservice to the small but growing number of CEOs who have
been thinking outside their mahogany box in the C-suite.
Last year,
Healthcare Purchasing News
embarked on an annual crusade to locate and profile these supply chain
focused CEOs who support, understand, recognize and encourage materials
management professionals’ efforts to control the bottom line. Based on
reader input, we chose 10 dedicated and deserving individuals and
profiled four. In the second annual CEO-oriented SURE Award for Supply
Chain Excellence, we selected six and profiled three worthy candidates,
all of whom operate east of the Mississippi River.
Richard Salluzzo, M.D. ,
president and CEO, Wellmont Health System, Kingsport, TN;
David Ramsey, CEO, Charleston (WV) Area
Medical Center; and
Garrett Hoover,
president and CEO, Nason Hospital, Roaring Spring, PA, clearly represent
a growing breed of supply chain-focused chief administrators.
As a board-certified physician in internal and emergency
medicine and a veteran healthcare executive with a master’s degree in
business administration, Salluzzo moved over to the five-hospital
Wellmont Health System a little more than a year ago from serving as CEO
and chief medical officer of a Pennsylvania health system. Prior to that
he developed clinical and executive experience at a New York hospital
and medical university.
Most intriguing was one of the tasks occupying a
prominent space on his to-do list. Early on COO Blaine Douglas
recognized that the new man-in-charge would balance the clinical with
the financial and operational, as well as link materials management
professionals with key physicians in supply chain discussions.
"We had begun corresponding around 30 days prior to his
arrival, and he was constantly challenging me on our benchmarks and
supply chain operations and he had yet to step foot on our campus,"
Douglas noted. "Needless to say, Dr. Salluzzo is extremely metric-driven
and believes you improve what you measure. He also is a strong proponent
of process improvement and has challenged us in the supply chain world
to not only understand our own processes but to understand how all
customers see our processes. With that in mind, we have really turned
the heat up on supply chain and I do not believe there is a stone or
component left unturned. I have spent several Saturday mornings with Dr.
Salluzzo lecturing me at the white board with him flowcharting and
detailing to me what our supply chain should look like with the detail
of a 30-year seasoned materials manager!
"Any CEO can demand stronger performance, support
projects, etc. but very few really roll up their sleeves and help dig
into the inner workings like Dr. Salluzzo will," Douglas continued. "He
also has a unique understanding due to the fact he is a practicing ED
physician as well, so he sees the effect of the supply chain from both
the CEO and end user perspective."
Ramsey joined Charleston Area Medical Center (CAMC) and
its parent corporation as president and CEO in September 2000,
punctuating a career of senior executive experience that spanned six
hospitals and health systems in three states, in addition to healthcare
service in Louisiana state politics where he was secretary of the
Louisiana Department of Health and Hospitals.
Besides small group meetings throughout the healthcare
facilities, Ramsey also visited every department to familiarize himself
with the various workplace settings and daily tasks.
He demonstrated specific support for materials
management from the start, blocking vendor end runs around the
department and back door access to get products and services into the
facility. "Mr. Ramsey provided many opportunities to meet and work with
vendors as needed – but he never usurped the powers inherent in our
departments," noted David Spence, material data manager at the hospital.
"If the vendor tried to get a commitment without involving us it just
didn’t happen. He either referred them to us or scheduled meetings to
include us."
Ramsey also supported local in-state companies when
feasible, particularly for an exclusive office supplies contract,
eschewing the high-volume national supplier, in order to boost the value
that additional tax dollars and employment brings to a state economy.
Despite CAMC’s status as a charter member of a prominent
international group purchasing organization, Ramsey led the charge to
upend tradition and switch to another GPO, netting the organization a
seven-figure savings and more flexibility in contract negotiations.
Ramsey also helped to spearhead implementation of software to monitor,
forecast and control spending of capital dollars, which are now funneled
through a central location and require numerous reviews and approvals
before any cash outlay. The effort to date has generated six-figure
savings, including cost avoidance.
Roughly, four years into his CEO post at the 40-bed
Nason, which is located in middle Pennsylvania near Altoona, in 2003,
Hoover faced quite the fiscal crisis. After many years of profitability,
the hospital projected a loss of nearly $1.4 million, unprecedented in
its history, which dates back to 1900. But he and his team gained
control over the top two line items on Nason’s budget and turned the
facility’s financial future around.
"[The loss] required drastic, speedy and lasting
results," noted John Siedlinski, a west suburban Chicago-based expense
management consultant Hoover recruited to help. "Garrett stepped up to
the plate and hit a home run. How did he do it? He chose to become
personally involved with improvements to his bottom line. Nearly two
years later, the results speak to the fact that he’s implemented nearly
$1.2 million in savings and turned the hospital’s bottom line in a more
favorable direction. To put his accomplishments in perspective, he has
saved over $42,600 per average
occupied bed."
Hoover joined Nason in 1988 after a brief administrative
career at two different local colleges. He was promoted to executive
vice president and assistant administrator in 1996 and was elevated to
the top office three years later.
What follows are excerpts of exclusive interviews with
Salluzzo, Ramsey and Hoover about how supply chain operations factor
into their strategic thinking.
HPN: In terms of supply chain management activities, how
much has your organization saved (expense reduction and budget
elimination) in the last year and what were your specific contributions
to the process as CEO?
SALLUZZO:
In the range of $5 million to $7 million. I have pushed
for appropriate [information system] infrastructure to support supply
charge capture, perpetual inventories and just-in-time practice. I have
asked we create supply chain metrics, which exquisitely define each step
of the supply chain process. We are in the process of completing that
report.
RAMSEY:
We are currently tracking $2.8 million in savings this
year. It would be presumptuous of me to say that I have contributed
directly to any of this savings. The materials folks would tell you that
this savings would not have been possible had we not made the move from
our previous GPO. I suppose that is how I contributed?
HOOVER:
Since we started the program, we have saved $1.025
million hospital-wide, and we continue to look for ideas in each
department — be it process- or product-related. We have an excellent
team in place and they have responded well to the challenge. From a
personal standpoint, I have become deeply involved in this project. In
order to jump-start the program, I personally gave back an estimated
$20,000 in value from my three-year employment agreement – I believe
that action demonstrated my personal commitment to the program, as well
as emphasized the severity of the situation to all stakeholders.
Fortunately, it has worked. Secondly, I became directly involved in the
negotiation process with some of our major vendors. As a result, I
believe my actions contributed nearly $525,000 toward the overall
savings.
Strategically and tactically, who should be taking
ownership of and making key decisions about your organization’s supply
chain management activities – the CEO or the materials manager – and
why?
SALLUZZO:
The entire management team. Supply management is a core
responsibility of all managers at all levels of the organization –
otherwise it cannot be done well. From a pragmatic point of view the key
decisions should be made by the VP for material management but always in
consultation with the CEO.
RAMSEY:
My [management] style is ‘let the experts be the
experts.’ Products, usage, contracts, vendors – these are all things our
material management staff deal with daily, and we should be able to best
handle these.
HOOVER:
Clearly, all stakeholders in the organization need to
feel a sense of ownership in the supply chain management process since
it is such an important part of an organization’s financial viability.
Obviously they are the internal customers that need to endorse and use
particular products/equipment or services. Ultimately, our collective
goal is to obtain the best possible price for the desired
supplies/equipment. This does not mean acceptance of a lower quality
product! As for key decision making, both the CEO and director of
materials management need to be able to work closely together in order
to lead the supply chain and value analysis initiative. At Nason
Hospital we take pride in the results we achieve and we frequently
report these accomplishments to our board of directors.
Some industry observers contend that CEOs are
out-of-touch about supply chain operations in their facilities and
merely transfer many of the functions to a GPO or distributor. How do
you react to these observations and what do you tell those observers?
What do you tell those CEOs who actually fit the stereotype?
SALLUZZO:
I think these observations are sometimes true. I also
believe many CEOs do not actually understand the real value that the GPO
is or is not bringing to the table. An effective CEO needs to partner
with his/her GPO and in a measurable way to understand the value the GPO
brings to the health system and how it can be enhanced.
RAMSEY:
Since supply expense is second only to [full-time
equivalents] as a cost of doing business, a prudent CEO would certainly
want to be ‘in touch’ with all facets of supplies. In today’s healthcare
environment where we are constantly looking for opportunities to reduce
cost without sacrificing quality or patient care it is important for all
CEOs to be aware and involved in the supply chain. There are precious
few places in most organizations budgets left were non-salary expenses
can be reduced, and supply chain is important in this equation.
HOOVER:
The stereotype has some truisms in some organizations –
perhaps larger health systems. But, in smaller organizations, you have
to wear many hats and one of them is being a champion for the supply
chain process. For the process to work effectively and be sustainable,
the CEO must not only establish the direction, but also be intimately
involved. And I don’t mean being a micro-manager. We have a monthly
Value Analysis Team (VAT) meeting where the standing agenda includes
savings report, new equipment or supply requests for evaluation, and
brain-storming new ideas. All members of the organization must hear the
message – but more importantly – see the results.
In your opinion as a supply chain-focused CEO, what
makes for an effective materials management director? A communicator? A
facilitator? A leader? A messenger? A negotiator? Why?
SALLUZZO:
First and foremost, a leader who communicates well –
particularly with physicians. We can hire messengers and negotiators,
but this person is responsible for a large number of employees, usually
has limited resources, but has control of 25 percent of an
organization’s expense budget. Given these considerations it requires
real leadership skills to keep an organization in the top 20 percent of
supply cost.
RAMSEY:
I personally would select a communicator, negotiator and
leader. Each side of an issue needs to be able to clearly understand all
other views, and once that is done, work toward a solution that works
for everyone. A messenger can too easily get lost in the details, and a
facilitator can lose sight of the goal while working toward a
‘solution.’ A good leader is necessary to keep the department focused,
to bring the various aspects of materials department together as a team,
and to look ahead for opportunities.
HOOVER:
All of the above. Each issue presents unique challenges
so an effective material management director must possess a strong set
of skills and characteristics that include: analytical, communication,
negotiation, leadership, facilitation, presentation.
Strategically, how does materials management contribute
to a hospital’s financial performance and market position – start with
your facility and then give an overall impression?
SALLUZZO:
Obviously a drop in the supply expense rate from 21
percent to 18 percent will have profound impact on a $600 million
organization. Supply management is crucial in serving the physician
needs, and if they are not satisfied market share will suffer. The
ability to create an effective strategic capital plan is very much
dependent upon successful management of the supply chain. Upward
volatility in supply costs can force a CEO to retrench on some of his
strategic projects, due to lack of funds.
RAMSEY:
By working with clinicians to get the best products
available at the best price possible. By insuring that all patients are
charged appropriately, according to federal/state/local guidelines so
that [Charleston Area Medical Center] has revenue to operate. By NEVER
compromising a patient’s care due to supply related problems – no matter
the work involved.
HOOVER:
For a hospital to have solid financial performance in
today’s competitive healthcare environment, it requires a ‘value-driven’
supply chain process. Generally speaking, 50 percent of a hospital’s
expenses are wages and benefits. An additional 30 percent is supplies
and equipment. It becomes abundantly clear that the greatest opportunity
for improving financial performance must focus on these two areas. From
a market position standpoint, we want to be able to demonstrate to our
payers (and the general public), that we are a high-quality,
value-driven organization. It is one of our strategic initiatives.
Our current materials management director, Carol
Replogle, deserves much of the credit of our progress-to-date. She lives
by the credo, ‘right product at the right place at the right time at the
right price.’ She has recently announced her retirement and is certainly
leaving on ‘a high note.’ She will be missed.
What’s the biggest misunderstanding CEOs have with
materials managers? How should it be corrected and who should initiate
it? What do you wish materials managers would understand about the
complexity of your job and role?
SALLUZZO:
Some CEO’s expect ‘magic’ from materials management and put undo
emphasis on negotiations. They tend to focus on price instead of value
creation. They tend to be top line oriented about supply costs without
understanding in a measurable way the positive and negative implications
of increased supply costs. One remedy is to have the material management
department create a supply chain cycle report which lays out all cost in
trended fashion to the DRG level. Materials managers need to realize a
CEO has to be able to digest information quickly so they should present
great data in an understandable way with succinct recommendations.
RAMSEY:
Executives deal more in the big picture and long-term
vision, while material managers deal in the here and now – how many
catheters, syringes and bandages are available for patient care. This
includes how many are currently available and how many will be needed in
February or July, and what the price of these items are. I am not sure I
can recommend how to improve this communication because I am blessed
with a materials department who understands my issues and the issues of
providing uncompromised patient care. There could be situations in other
organizations where the materials function is not ‘in tune’ with the
management of the hospital, which has the potential of creating conflict
with the nursing staff and the physicians and thus compromise patient
care.
HOOVER:
Misunderstandings can occur over a variety of issues, but
some of the most common disconnects include expectations in
negotiating/dealing with GPOs/vendors and price. Staff members often
perceive the administration caring only about price, but that’s not true
in our organization. We care about the 4 R’s that I mentioned earlier
and we are unwilling to accept an inferior product – it ends up costing
you more in the long run.
The complexity of the CEO’s job/role is unique, and
there is no such thing as a ‘usual day.’ My focus has to change quickly
among financial issues, board and physician matters, human resource
issues, plant/facility/equipment concerns, patient quality and safety
matters, strategic positioning and regulatory issues. It also goes
without saying that politics are always a factor in the decision-making
process.
Rich, one month before you arrived at Wellmont you
already had rolled up your sleeves, contacted the supply chain
professionals there and began challenging the organization’s benchmarks
and supply chain operations – before you even stepped foot on campus. As
a practicing emergency room and internal medicine physician what
interests and motivates you about the supply chain to "flowchart and
detail to them what the supply chain should look like with the detail of
a 30-year seasoned materials manager?"
SALLUZZO:
A hospital is a ‘process rich’ environment. Whether
defining a patient journey through an emergency department, a bill
through the revenue cycle, or a supply through the supply chain, these
are all processes. Therefore, they can all be measured and improved in a
measurable way against best-of-breed benchmarks. As a systems thinker I
am interested in process change because it can have significant positive
impact on healthcare. As a physician CEO I am interested in all
processes – clinical and non-clinical.
What specific project do you feel that materials
management exceeded your expectations?
SALLUZZO:
There have been several. But the inventory control plan
they implemented was particularly effective. We changed to a perpetual
inventory system and brought our overall inventory down from $17 million
to $11 million over the past 18 months.
RAMSEY:
CAMC’s material managers should be commended for making
sure that CAMC’s almost 5,000 employees have the right tools to perform
their daily jobs. Without their diligence and expertise our operations
would falter. Specifically, the material managers did an outstanding job
of going through a thoughtful bid process to select a new GPO. They
performed the transition to the new GPO in a flawless fashion as well.
They have also implemented two new software programs to improve our
efficiency. The first was our core material management and ordering
program and the second was our new capital asset tracking software.
Anyone reading this who has gone through a software conversion knows how
difficult it can be. Our folks made the two conversions look like
child’s play!
HOOVER:
When we started our Value Analysis Team, the materials
management staff really embraced the initiative. They rallied to the
cause and exceeded my expectations with the types and volume of ideas
that were brought for discussion to our VAT meetings. It’s been
contagious and has been a critical factor in establishing our
organization’s value-driven culture. It continues to this day as we look
for new value for the organization.
Dave, you’re a stickler for circumventing any vendors
doing end runs around materials management and that your commitment to
your organization’s values and operations (e.g., supporting local
vendors versus the high-volume suppliers, switching from one GPO where
your organization was a charter member to another, and encouraging
‘self-management’ for optimal
results) is solid and
second-to-none. Plus, you succeeded someone with a long history as CEO.
How much of a challenge was it to rally the team around the new Ramsey
Era and what motivates you to support your IDN’s supply operations,
based on your collective experience?
RAMSEY: CAMC thrives
because each and every employee understands they are contributing to the
‘heart and soul’ of the region’s healthcare. Material managers are
crucial links in this chain of healthcare. They’re invaluable expertise
cannot be left out of our relationship with vendors. Our preference to
deal with local vendors rather than high-volume suppliers reflects CAMC
material managers’ proven success in supporting our community wherever
possible.
What are some practical, common sense ways for materials
managers to generate effective CEO-level support, as well as keep
patient satisfaction in mind, as they perform their roles?
SALLUZZO:
Material Managers would really get the
support of their CEOs if they: Give good information not just data
points; know the supply chain process cold; maintain a physician-
friendly philosophy; know best-of-breed approaches to supply chain
improvements; and understand process improvement.
RAMSEY:
The best way for a materials manager to
generate effective CEO support is to be professional, bring solid, well
thought through proposals forward for consideration, run an efficient
department with good inventory audits and have great employee
satisfaction in the department. Finally, it helps if the department’s
motto is, ‘do your job like it is your family member who needs the
product.’ This happens to be our department’s motto!
HOOVER:
Always be prepared and keep the CEO
informed. Investigate alternatives and obtain at least three competitive
prices. For new requests, performing a preliminary cost-volume analysis
is essential.
Garrett, when your hospital fell into dire financial
straits and your back was pinned to the wall with an ultimatum to turn
it around you ‘stepped up to the plate and hit a home run,’ using supply
chain improvements, such as standardization and value analysis, as your
key weapons. Despite the size of your hospital (40 beds), which some may
feel affords you the ‘luxury’ of taking charge of supply chain
operations, what motivated you to take such a hands-on leadership role?
HOOVER:
Our performance during fiscal year 2003
was one that I care not to repeat. I learned some valuable personal and
professional lessons that year. As I reflect on that year, I realize how
much support surrounded me. Granted, there were some expenses that were
market- driven and I had very little control over them, such as
malpractice costs, pension costs, self-insured health claims, but as an
organization we gained the conviction and courage to challenge and
change the things that we could.
We began to question everything in an honest, open
forum. With the help of an excellent outside supply chain consultant, we
focused much of our time on establishing aggressive goals and timetable
to turn the hospital around. But we also looked at revenue cycle
enhancement at the same time. For example, we brought our A/R days
outstanding from an average of 72 to 48. We made significant progress in
each area. We were able to get back to break-even in one year, and I
commend our entire staff for their cooperation and hard work. The key
for the future is to sustain the momentum because the ‘uncontrollables,’
such as pension, malpractice, Medicare or Medicaid cuts, staffing
issues, aren’t going away anytime soon.
HPN
For more information about our recipients’ facilities be
sure to visit their Web sites at www.wellmont.org, www.camc.org and
www.nasonhospital.com. |
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DECEMBER
2005


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