News on the Cover

Supply Chain Focused CEOs

Supply chain a C-faring topic for hospital chiefs

HPN honors three with a knack for the material world
By Rick Dana Barlow

If someone were to tell you that most, if not all, hospital CEOs are woefully out of touch with supply chain management issues in their facilities don’t believe that person for a New York minute. At best, it’s a dismissive stereotype of executive suite and ivory tower philosophy, not to mention of the materials management department. At worst, it’s a gross misrepresentation of the cosmopolitan hospital chiefs in practice today.

Certainly, many fit the stereotype and they do a shameful disservice to the small but growing number of CEOs who have been thinking outside their mahogany box in the C-suite.

Last year, Healthcare Purchasing News embarked on an annual crusade to locate and profile these supply chain focused CEOs who support, understand, recognize and encourage materials management professionals’ efforts to control the bottom line. Based on reader input, we chose 10 dedicated and deserving individuals and profiled four. In the second annual CEO-oriented SURE Award for Supply Chain Excellence, we selected six and profiled three worthy candidates, all of whom operate east of the Mississippi River.

Richard Salluzzo, M.D., president and CEO, Wellmont Health System, Kingsport, TN; David Ramsey, CEO, Charleston (WV) Area Medical Center; and Garrett Hoover, president and CEO, Nason Hospital, Roaring Spring, PA, clearly represent a growing breed of supply chain-focused chief administrators.

As a board-certified physician in internal and emergency medicine and a veteran healthcare executive with a master’s degree in business administration, Salluzzo moved over to the five-hospital Wellmont Health System a little more than a year ago from serving as CEO and chief medical officer of a Pennsylvania health system. Prior to that he developed clinical and executive experience at a New York hospital and medical university.

Most intriguing was one of the tasks occupying a prominent space on his to-do list. Early on COO Blaine Douglas recognized that the new man-in-charge would balance the clinical with the financial and operational, as well as link materials management professionals with key physicians in supply chain discussions.

"We had begun corresponding around 30 days prior to his arrival, and he was constantly challenging me on our benchmarks and supply chain operations and he had yet to step foot on our campus," Douglas noted. "Needless to say, Dr. Salluzzo is extremely metric-driven and believes you improve what you measure. He also is a strong proponent of process improvement and has challenged us in the supply chain world to not only understand our own processes but to understand how all customers see our processes. With that in mind, we have really turned the heat up on supply chain and I do not believe there is a stone or component left unturned. I have spent several Saturday mornings with Dr. Salluzzo lecturing me at the white board with him flowcharting and detailing to me what our supply chain should look like with the detail of a 30-year seasoned materials manager!

"Any CEO can demand stronger performance, support projects, etc. but very few really roll up their sleeves and help dig into the inner workings like Dr. Salluzzo will," Douglas continued. "He also has a unique understanding due to the fact he is a practicing ED physician as well, so he sees the effect of the supply chain from both the CEO and end user perspective."

Ramsey joined Charleston Area Medical Center (CAMC) and its parent corporation as president and CEO in September 2000, punctuating a career of senior executive experience that spanned six hospitals and health systems in three states, in addition to healthcare service in Louisiana state politics where he was secretary of the Louisiana Department of Health and Hospitals.

Besides small group meetings throughout the healthcare facilities, Ramsey also visited every department to familiarize himself with the various workplace settings and daily tasks.

He demonstrated specific support for materials management from the start, blocking vendor end runs around the department and back door access to get products and services into the facility. "Mr. Ramsey provided many opportunities to meet and work with vendors as needed – but he never usurped the powers inherent in our departments," noted David Spence, material data manager at the hospital. "If the vendor tried to get a commitment without involving us it just didn’t happen. He either referred them to us or scheduled meetings to include us."

Ramsey also supported local in-state companies when feasible, particularly for an exclusive office supplies contract, eschewing the high-volume national supplier, in order to boost the value that additional tax dollars and employment brings to a state economy.

Despite CAMC’s status as a charter member of a prominent international group purchasing organization, Ramsey led the charge to upend tradition and switch to another GPO, netting the organization a seven-figure savings and more flexibility in contract negotiations. Ramsey also helped to spearhead implementation of software to monitor, forecast and control spending of capital dollars, which are now funneled through a central location and require numerous reviews and approvals before any cash outlay. The effort to date has generated six-figure savings, including cost avoidance.

Roughly, four years into his CEO post at the 40-bed Nason, which is located in middle Pennsylvania near Altoona, in 2003, Hoover faced quite the fiscal crisis. After many years of profitability, the hospital projected a loss of nearly $1.4 million, unprecedented in its history, which dates back to 1900. But he and his team gained control over the top two line items on Nason’s budget and turned the facility’s financial future around.

"[The loss] required drastic, speedy and lasting results," noted John Siedlinski, a west suburban Chicago-based expense management consultant Hoover recruited to help. "Garrett stepped up to the plate and hit a home run. How did he do it? He chose to become personally involved with improvements to his bottom line. Nearly two years later, the results speak to the fact that he’s implemented nearly $1.2 million in savings and turned the hospital’s bottom line in a more favorable direction. To put his accomplishments in perspective, he has saved over $42,600 per average occupied bed."

Hoover joined Nason in 1988 after a brief administrative career at two different local colleges. He was promoted to executive vice president and assistant administrator in 1996 and was elevated to the top office three years later.

What follows are excerpts of exclusive interviews with Salluzzo, Ramsey and Hoover about how supply chain operations factor into their strategic thinking.

HPN: In terms of supply chain management activities, how much has your organization saved (expense reduction and budget elimination) in the last year and what were your specific contributions to the process as CEO?

SALLUZZO: In the range of $5 million to $7 million. I have pushed for appropriate [information system] infrastructure to support supply charge capture, perpetual inventories and just-in-time practice. I have asked we create supply chain metrics, which exquisitely define each step of the supply chain process. We are in the process of completing that report.

RAMSEY: We are currently tracking $2.8 million in savings this year. It would be presumptuous of me to say that I have contributed directly to any of this savings. The materials folks would tell you that this savings would not have been possible had we not made the move from our previous GPO. I suppose that is how I contributed?

HOOVER: Since we started the program, we have saved $1.025 million hospital-wide, and we continue to look for ideas in each department — be it process- or product-related. We have an excellent team in place and they have responded well to the challenge. From a personal standpoint, I have become deeply involved in this project. In order to jump-start the program, I personally gave back an estimated $20,000 in value from my three-year employment agreement – I believe that action demonstrated my personal commitment to the program, as well as emphasized the severity of the situation to all stakeholders. Fortunately, it has worked. Secondly, I became directly involved in the negotiation process with some of our major vendors. As a result, I believe my actions contributed nearly $525,000 toward the overall savings.

Strategically and tactically, who should be taking ownership of and making key decisions about your organization’s supply chain management activities – the CEO or the materials manager – and why?

SALLUZZO: The entire management team. Supply management is a core responsibility of all managers at all levels of the organization – otherwise it cannot be done well. From a pragmatic point of view the key decisions should be made by the VP for material management but always in consultation with the CEO.

RAMSEY: My [management] style is ‘let the experts be the experts.’ Products, usage, contracts, vendors – these are all things our material management staff deal with daily, and we should be able to best handle these.

HOOVER: Clearly, all stakeholders in the organization need to feel a sense of ownership in the supply chain management process since it is such an important part of an organization’s financial viability. Obviously they are the internal customers that need to endorse and use particular products/equipment or services. Ultimately, our collective goal is to obtain the best possible price for the desired supplies/equipment. This does not mean acceptance of a lower quality product! As for key decision making, both the CEO and director of materials management need to be able to work closely together in order to lead the supply chain and value analysis initiative. At Nason Hospital we take pride in the results we achieve and we frequently report these accomplishments to our board of directors.

Some industry observers contend that CEOs are out-of-touch about supply chain operations in their facilities and merely transfer many of the functions to a GPO or distributor. How do you react to these observations and what do you tell those observers? What do you tell those CEOs who actually fit the stereotype?

SALLUZZO: I think these observations are sometimes true. I also believe many CEOs do not actually understand the real value that the GPO is or is not bringing to the table. An effective CEO needs to partner with his/her GPO and in a measurable way to understand the value the GPO brings to the health system and how it can be enhanced.

RAMSEY: Since supply expense is second only to [full-time equivalents] as a cost of doing business, a prudent CEO would certainly want to be ‘in touch’ with all facets of supplies. In today’s healthcare environment where we are constantly looking for opportunities to reduce cost without sacrificing quality or patient care it is important for all CEOs to be aware and involved in the supply chain. There are precious few places in most organizations budgets left were non-salary expenses can be reduced, and supply chain is important in this equation.

HOOVER: The stereotype has some truisms in some organizations – perhaps larger health systems. But, in smaller organizations, you have to wear many hats and one of them is being a champion for the supply chain process. For the process to work effectively and be sustainable, the CEO must not only establish the direction, but also be intimately involved. And I don’t mean being a micro-manager. We have a monthly Value Analysis Team (VAT) meeting where the standing agenda includes savings report, new equipment or supply requests for evaluation, and brain-storming new ideas. All members of the organization must hear the message – but more importantly – see the results.

In your opinion as a supply chain-focused CEO, what makes for an effective materials management director? A communicator? A facilitator? A leader? A messenger? A negotiator? Why?

SALLUZZO: First and foremost, a leader who communicates well – particularly with physicians. We can hire messengers and negotiators, but this person is responsible for a large number of employees, usually has limited resources, but has control of 25 percent of an organization’s expense budget. Given these considerations it requires real leadership skills to keep an organization in the top 20 percent of supply cost.

RAMSEY: I personally would select a communicator, negotiator and leader. Each side of an issue needs to be able to clearly understand all other views, and once that is done, work toward a solution that works for everyone. A messenger can too easily get lost in the details, and a facilitator can lose sight of the goal while working toward a ‘solution.’ A good leader is necessary to keep the department focused, to bring the various aspects of materials department together as a team, and to look ahead for opportunities.

HOOVER: All of the above. Each issue presents unique challenges so an effective material management director must possess a strong set of skills and characteristics that include: analytical, communication, negotiation, leadership, facilitation, presentation.

Strategically, how does materials management contribute to a hospital’s financial performance and market position – start with your facility and then give an overall impression?

SALLUZZO: Obviously a drop in the supply expense rate from 21 percent to 18 percent will have profound impact on a $600 million organization. Supply management is crucial in serving the physician needs, and if they are not satisfied market share will suffer. The ability to create an effective strategic capital plan is very much dependent upon successful management of the supply chain. Upward volatility in supply costs can force a CEO to retrench on some of his strategic projects, due to lack of funds.

RAMSEY: By working with clinicians to get the best products available at the best price possible. By insuring that all patients are charged appropriately, according to federal/state/local guidelines so that [Charleston Area Medical Center] has revenue to operate. By NEVER compromising a patient’s care due to supply related problems – no matter the work involved.

HOOVER: For a hospital to have solid financial performance in today’s competitive healthcare environment, it requires a ‘value-driven’ supply chain process. Generally speaking, 50 percent of a hospital’s expenses are wages and benefits. An additional 30 percent is supplies and equipment. It becomes abundantly clear that the greatest opportunity for improving financial performance must focus on these two areas. From a market position standpoint, we want to be able to demonstrate to our payers (and the general public), that we are a high-quality, value-driven organization. It is one of our strategic initiatives.

Our current materials management director, Carol Replogle, deserves much of the credit of our progress-to-date. She lives by the credo, ‘right product at the right place at the right time at the right price.’ She has recently announced her retirement and is certainly leaving on ‘a high note.’ She will be missed.

What’s the biggest misunderstanding CEOs have with materials managers? How should it be corrected and who should initiate it? What do you wish materials managers would understand about the complexity of your job and role?

SALLUZZO: Some CEO’s expect ‘magic’ from materials management and put undo emphasis on negotiations. They tend to focus on price instead of value creation. They tend to be top line oriented about supply costs without understanding in a measurable way the positive and negative implications of increased supply costs. One remedy is to have the material management department create a supply chain cycle report which lays out all cost in trended fashion to the DRG level. Materials managers need to realize a CEO has to be able to digest information quickly so they should present great data in an understandable way with succinct recommendations.

RAMSEY: Executives deal more in the big picture and long-term vision, while material managers deal in the here and now – how many catheters, syringes and bandages are available for patient care. This includes how many are currently available and how many will be needed in February or July, and what the price of these items are. I am not sure I can recommend how to improve this communication because I am blessed with a materials department who understands my issues and the issues of providing uncompromised patient care. There could be situations in other organizations where the materials function is not ‘in tune’ with the management of the hospital, which has the potential of creating conflict with the nursing staff and the physicians and thus compromise patient care.

HOOVER: Misunderstandings can occur over a variety of issues, but some of the most common disconnects include expectations in negotiating/dealing with GPOs/vendors and price. Staff members often perceive the administration caring only about price, but that’s not true in our organization. We care about the 4 R’s that I mentioned earlier and we are unwilling to accept an inferior product – it ends up costing you more in the long run.

The complexity of the CEO’s job/role is unique, and there is no such thing as a ‘usual day.’ My focus has to change quickly among financial issues, board and physician matters, human resource issues, plant/facility/equipment concerns, patient quality and safety matters, strategic positioning and regulatory issues. It also goes without saying that politics are always a factor in the decision-making process.

Rich, one month before you arrived at Wellmont you already had rolled up your sleeves, contacted the supply chain professionals there and began challenging the organization’s benchmarks and supply chain operations – before you even stepped foot on campus. As a practicing emergency room and internal medicine physician what interests and motivates you about the supply chain to "flowchart and detail to them what the supply chain should look like with the detail of a 30-year seasoned materials manager?"

SALLUZZO: A hospital is a ‘process rich’ environment. Whether defining a patient journey through an emergency department, a bill through the revenue cycle, or a supply through the supply chain, these are all processes. Therefore, they can all be measured and improved in a measurable way against best-of-breed benchmarks. As a systems thinker I am interested in process change because it can have significant positive impact on healthcare. As a physician CEO I am interested in all processes – clinical and non-clinical.

What specific project do you feel that materials management exceeded your expectations?

SALLUZZO: There have been several. But the inventory control plan they implemented was particularly effective. We changed to a perpetual inventory system and brought our overall inventory down from $17 million to $11 million over the past 18 months.

RAMSEY: CAMC’s material managers should be commended for making sure that CAMC’s almost 5,000 employees have the right tools to perform their daily jobs. Without their diligence and expertise our operations would falter. Specifically, the material managers did an outstanding job of going through a thoughtful bid process to select a new GPO. They performed the transition to the new GPO in a flawless fashion as well. They have also implemented two new software programs to improve our efficiency. The first was our core material management and ordering program and the second was our new capital asset tracking software. Anyone reading this who has gone through a software conversion knows how difficult it can be. Our folks made the two conversions look like child’s play!

HOOVER: When we started our Value Analysis Team, the materials management staff really embraced the initiative. They rallied to the cause and exceeded my expectations with the types and volume of ideas that were brought for discussion to our VAT meetings. It’s been contagious and has been a critical factor in establishing our organization’s value-driven culture. It continues to this day as we look for new value for the organization.

Dave, you’re a stickler for circumventing any vendors doing end runs around materials management and that your commitment to your organization’s values and operations (e.g., supporting local vendors versus the high-volume suppliers, switching from one GPO where your organization was a charter member to another, and encouraging ‘self-management’ for optimal results) is solid and second-to-none. Plus, you succeeded someone with a long history as CEO. How much of a challenge was it to rally the team around the new Ramsey Era and what motivates you to support your IDN’s supply operations, based on your collective experience?

RAMSEY: CAMC thrives because each and every employee understands they are contributing to the ‘heart and soul’ of the region’s healthcare. Material managers are crucial links in this chain of healthcare. They’re invaluable expertise cannot be left out of our relationship with vendors. Our preference to deal with local vendors rather than high-volume suppliers reflects CAMC material managers’ proven success in supporting our community wherever possible.

What are some practical, common sense ways for materials managers to generate effective CEO-level support, as well as keep patient satisfaction in mind, as they perform their roles?

SALLUZZO: Material Managers would really get the support of their CEOs if they: Give good information not just data points; know the supply chain process cold; maintain a physician- friendly philosophy; know best-of-breed approaches to supply chain improvements; and understand process improvement.

RAMSEY: The best way for a materials manager to generate effective CEO support is to be professional, bring solid, well thought through proposals forward for consideration, run an efficient department with good inventory audits and have great employee satisfaction in the department. Finally, it helps if the department’s motto is, ‘do your job like it is your family member who needs the product.’ This happens to be our department’s motto!

HOOVER: Always be prepared and keep the CEO informed. Investigate alternatives and obtain at least three competitive prices. For new requests, performing a preliminary cost-volume analysis is essential.

Garrett, when your hospital fell into dire financial straits and your back was pinned to the wall with an ultimatum to turn it around you ‘stepped up to the plate and hit a home run,’ using supply chain improvements, such as standardization and value analysis, as your key weapons. Despite the size of your hospital (40 beds), which some may feel affords you the ‘luxury’ of taking charge of supply chain operations, what motivated you to take such a hands-on leadership role?

HOOVER: Our performance during fiscal year 2003 was one that I care not to repeat. I learned some valuable personal and professional lessons that year. As I reflect on that year, I realize how much support surrounded me. Granted, there were some expenses that were market- driven and I had very little control over them, such as malpractice costs, pension costs, self-insured health claims, but as an organization we gained the conviction and courage to challenge and change the things that we could.

We began to question everything in an honest, open forum. With the help of an excellent outside supply chain consultant, we focused much of our time on establishing aggressive goals and timetable to turn the hospital around. But we also looked at revenue cycle enhancement at the same time. For example, we brought our A/R days outstanding from an average of 72 to 48. We made significant progress in each area. We were able to get back to break-even in one year, and I commend our entire staff for their cooperation and hard work. The key for the future is to sustain the momentum because the ‘uncontrollables,’ such as pension, malpractice, Medicare or Medicaid cuts, staffing issues, aren’t going away anytime soon. HPN

For more information about our recipients’ facilities be sure to visit their Web sites at www.wellmont.org, www.camc.org and www.nasonhospital.com.

DECEMBER
2005