Having My Say

Recycling program strong at Gunderson Lutheran
with Ryan Ray
Hospitals, labs, pharmacies, clinics and other
healthcare providers are adopting radio frequency identification (RFID)
technology systems at an increasing rate. RFID is being used to track
critical medical equipment and ensure its availability, on patient
wristbands to provide accurate and convenient identification, and to
authenticate and secure medications.
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The value proposition of wireless, hands-free RFID
technology is becoming increasingly clear for healthcare organizations,
helped by the growing availability of standardized, cost-effective
products and systems. However, RFID is not a technology that can simply
be plugged in to produce immediate benefits. The most effective uses of
RFID involve process changes, which require healthcare providers to
develop appropriate strategies for their procedures and information
systems.
By proactively adopting an "RFID Readiness" strategy
now, healthcare providers can efficiently assess the myriad of RFID
opportunities present themselves for patient care, asset management,
compliance and record keeping, facility management and other operations.
With a strategy in place, organizations can implement new systems more
quickly and cost effectively, leverage their investments and position
themselves to improve both patient care and the bottom line. Here are 10
steps healthcare providers can take to be RFID-ready:
1. Consider the impact.
Efficiently and automatically capturing data is one thing – using it to
improve business processes is another. RFID simplifies and extends the
ability to collect data. Processes and systems should be assessed and
adjusted so the increased data collection leads to improved decision
making. Begin by determining the desired impact of RFID and where to
achieve these benefits. Start by asking these key questions:
• What problems can be solved?
• Where can RFID make the most measurable contributions
to safety, accuracy or time savings?
• What internal operational efficiencies and patient
care improvements can be achieved by implementing RFID?
2. Summon allies.
An important part of performing due diligence is to know exactly who
will benefit from RFID implementation beyond primary stakeholders. What
potential exists for other departments? Identify all the primary
constituents and educate them on the benefits of RFID.
3. Assemble the troops.
A critical first step in getting ready to deploy an RFID strategy is to
enlist the right support. Start at the top. Secure buy-in from upper
management. Keep in mind that RFID-enabled systems can affect an entire
operation – including admitting, billing, materials management,
laboratory and patient care. Create a decision-making committee and
choose a senior manager to lead this group. Engaging allies early will
build the support needed to sustain your RFID initiative over the long
term.
4. Know the processes.
Take a long, honest look at your current processes. Supplementing
current manual processes or automated systems with RFID is only
effective if problem areas are successfully pinpointed. Organizations
will be in a better position to extract the full value of their RFID
investment if they identify how their needs change and set measurable
improvement goals. For example, in materials management, evaluate how
materials are received, dispensed, counted and reordered, and the
frequency of out-of-stocks. Consider the manner in which each of these
processes is currently handled. This assessment will help uncover
inefficiencies and where RFID could have a real positive effect. For
patient care, determine how often patient wristband information is
accessed and updated, including how many times it is manually
transcribed. This exercise could provide valuable insight to where fast,
accurate RFID data collection could be beneficial.
5. Identify targets.
There are a variety of applications for which RFID can make an immediate
positive impact. Consider:
• patient identification;
• performing "Five Rights" checks for psychiatric or
infant patients;
• charge capture;
• supporting HIPAA compliance.
• medication dispensing;
• equipment and asset tracking;
• materials management;
• staff identification.
6. Envision the future.
Set high-level milestones for what your operations will look like by
2010, and even 2020. Be realistic about what can be accomplished in the
initial phases of RFID implementation. Preliminary focus can include
wristbands and staff ID badges, or security for high-risk narcotics.
Planning small, concrete projects will lead to wider RFID adoption and
utility throughout the organization. Focus on the low-hanging fruit
first.
7. Understand the technology.
Invite RFID hardware, software and integration partners to show their
capabilities. Challenge them to show how their offerings will help you
achieve your business vision. Make sure to examine all parts of the
solution. Find partners who know the technologies and understand
the healthcare environment. A good partner can help measure the return
on investment to enable future process improvements and achieve business
goals.
8. Test the waters.
Once the selection has been narrowed, lay the foundation for evaluating
RFID technology in a pilot setting. Create a pilot implementation of the
RFID solution in a limited, defined area. This trial will help identify
problems and enable optimization prior to wider deployment. When
reviewing the performance of an RFID solution keep in mind these
questions:
• Has the system been thoroughly tested in different
environments (and on different items for asset and material management
applications)?
• Has the impact of any "new data" on the existing
information systems been assessed?
• Is the technology upgradeable to protect the capital
investment?
• Can the established quality assurance processes ensure
accurate readability?
Organizations like EPCglobal are setting up
certification centers at which technology vendors and suppliers can
ensure their equipment and merchandise will meet RFID minimum
performance standards.
9. Prepare for deployment.
Ready. Aim. Fire! There are a number
of factors that influence the RFID solution decision-making process.
Before the trigger is pulled, ensure that all the critical areas that
must be addressed prior to implementation of an RFID system have been
examined.
10. Join the cause.
Participating with organizations like EPCglobal (www.epcglobalinc.org)
is important to help shape the future of RFID technology to your
advantage. Participation can help define and identify standards and
address interoperability issues, as well as speed technology adoption.
HPN
Deborah Murphy, global practice leader, life sciences,
at Zebra Technologies Corp., has more than 20 years of strategic
planning and program development experience, as well as an extensive
background in marketing and marketing communications strategy. She is
responsible for the worldwide market, channel and business development
strategy of Zebra’s life sciences initiative, which includes the
pharmaceutical and medical device supply chain — from drug discovery and
clinical trial process applications to retail pharmacy and bedside
medication delivery in hospitals and healthcare delivery systems.
Matt Ream is senior manager of RFID systems at Zebra
Technologies Corp. With more than 15 years in the high-tech engineering
industry, 10 of them specifically in RFID, Ream currently handles RFID
business development and strategic planning for Zebra. He’s also
credited with launching Zebra’s first RFID product, the R-140 smart
label printer/encoder and since then has been responsible for setting
subsequent product direction, participating in international standards
development and helping to develop a dedicated RFID sales channel.
For more information about Zebra Technologies Corp.’s
RFID products and systems, visit the company’s Web site at
www.rfid.zebra.com. |