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Clinical Business Strategies
Controlling conflicts of interest
Transparency equals full disclosure of physician-vendor
relationships
by Eileen McGinnity

Physician conflicts of
interest involving medical device manufacturers have made headlines
lately. The hospitals and physicians featured may not find the publicity
entirely welcome, however.
The Wall Street
Journal recently published an article describing in detail a deep
financial relationship among The Cleveland Clinic, its chief executive
(a heart surgeon), and a company called AtriCure, which manufactures
equipment used in an operation to correct atrial fibrillation.
Although the FDA has
thrice rejected AtriCure’s application for cardiac use of its device,
Clinic surgeons use the AtriCure device off-label for cardiac
procedures, and "the Cleveland Clinic and its doctors have been leading
advocates of the AtriCure procedure." 1
A venture capital
partnership that the Clinic helped found owns $7 million in AtriCure
stock. Dr. Cosgrove sat on AtriCure’s board, and AtriCure will begin
selling a device he developed and for which he will be entitled to be
paid royalties. The article stated that "The Clinic didn’t disclose
these ties to AtriCure to the patients on whom it performed the AtriCure
procedure."
In another noteworthy
story, The New York Times documented incidences in which Medtronic paid
a Wisconsin spine surgeon $400,000 a year to consult for just eight days
annually. Medtronic paid another spine surgeon in Virginia almost
$700,000 in just the first nine months of 2005.2 The information was
contained in court papers related to a whistle-blower lawsuit brought by
a former Medtronic employee.
According to the
Times, "the internal Medtronic documents…offer an unusually detailed
glimpse of the intense campaign that device makers wage to win doctors’
loyalty…Medtronic spent at least $50 million on payments to doctors over
some four years."
Medtronic also "played
host at medical conferences where the ‘principal objective’ was to
‘induce the physician, through any financial means necessary’ to use its
devices" and tracked use of its products to determine what level of
attention a physician might receive.
Defining conflicts of interest
A conflict
of interest arises when a hospital employee, trustee, or physician has a
financial or personal relationship with a business entity that sells its
goods or services to your hospital. In the American Medical
Association’s (AMA) published guidelines, examples of "material
financial interest" include:
• An employment, consulting or other financial arrangement
• An ownership interest in the business entity of more than 5 percent
• An interest which provides more than 5% of a physician’s annual income
• A position with the outside business entity of director, trustee,
managing partner, officer or key employee3
In Mount Sinai Medical
Center’s (New York) Policy on Business Conflicts of Interest, a
financial interest is described as "ownership of stock, stock options,
or other securities...salary (other than from Mount Sinai), loans…gifts
(other than de minimis gifts such as advertising novelties and
perishable or consumable gifts shared by members of a department, whose
aggregate value does not exceed $250 per annum), royalties, patents,
consulting fees, honoraria or other payments from any organization that
has a business or financial relationship (including a research
sponsorship relationship) with, or is a competitor of, Mount Sinai."4
Enforcing full disclosure is key
The
challenge is to keep all of these relationships transparent and
above-board. Clinical judgment should never be compromised by
physician-vendor financial relationships (although medical ethicist
Arthur Caplan observes in the New York Times article that the increasing
amounts being given to doctors distort their judgment, as they are "too
damn lucrative to believe anyone can resist.")
Hospital costs should
not be caught in the middle of this either. A hospital should not have
to pay more for a product, when the physician’s preference for it may be
influenced by a conflict of interest.
It’s timely to review
with your compliance officer the hospital’s Conflicts of Interest policy
to ensure that it effectively defines and manages conflicts of interest.
If it is due for a re-write, there are a number of examples available on
line, including the AMA’s and those of medical centers, such as Harvard,
that may be helpful to consult.5
Where such
relationships exist, your Conflicts of Interest Policy must be clear on
how to disclose them. Many hospitals now require all members of the
medical staff to complete a disclosure form annually and keep it
up-to-date throughout the year.
More hospitals are
also requiring disclosure by participants at each meeting of Value
Analysis or Technology Review committees and section meetings in which
products are bring reviewed. In most cases, a physician with ties to a
vendor is required to excuse himself from the evaluation of that
vendor’s products, and this is recorded in the meeting minutes.
The policy must also
be clear on enforcement. It should set forth the process and
authoritative body for reviewing conflicts of interest. Finally, the
policy should outline the potential consequences for violation of the
policy and specify who is ultimately responsible (hospital CEO, Board,
etc.) for taking disciplinary action against policy violators.
HPN
1. Delicate Operation: How a Famed Hospital Invests In
Device It Uses and Promotes. David Armstrong. The Wall Street Journal,
New York, N.Y.: Dec. 12, 2005.
2. Whistle-Blower Suit Says Device Maker Generously Rewards Doctors.
Reed Abelson. The New York Times, New York, NY. Jan. 24, 2006.
3. Conflict of Interest Guidelines for Organized Medical Staffs, Office
of General Counsel, Organized Medical Staff Section, American Medical
Association,
http://www.ama-assn.org/ama1/pub/upload/mm/395/
coiguidelines111805.pdf
4. Policy on Business Conflicts of Interest, The Mount Sinai Medical
Center Inc., New York, New York,
http://www.mssm.edu/coi_policy/
5. Harvard Faculty Policies on Integrity in Science,
http://www.hms.harvard.edu/integrity/
Eileen McGinnity is president of Aspen Healthcare Metrics, a national
clinical service line consulting and benchmark data firm, based in
Englewood, CO. Aspen is a subsidiary of MedAssets Inc. Visit Aspen
Healthcare Metrics’ Web site at www.aspenhealthcare.com.
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April
2006


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