Having My Say

The fear facator for supply chain managers offers risk and reward
Do you work in a place that makes it safe to fail?

by Joe Colonna

Much has been written lately lamenting that expense management has never been more important and that there are not enough qualified individuals to lead the charge within healthcare organizations to make the needed changes.

These writings comment on the lack of support or understanding from administration and other departments; that silos are still prevalent and that some supply chain managers are unable or unwilling to challenge the status quo. Within these writings there are also the requisite examples of those select few organizations that have true leaders with responsibility for the effective operation of the supply chain and how much they have positively impacted the people and the organizations they work with.

I submit that what is keeping many more supply chain managers from becoming real leaders within their organizations is fear – fear of the unknown, fear of change, the fear of looking weak and most significantly, fear of failure. I would also submit that this fear is not always a product of their imaginations. It can at times be a failure on the part of the organization to create an environment that makes it safe to fail. Having said that, many more times individuals will use the threat of what may happen if they fail as a reason not to try at all.

Someone once said that only with great risks come great rewards. There are, of course, many examples to support this theory. From great political risks, such as Abraham Lincoln’s choice to go to war in order to save the union of the United States of America to Chuck Yeager’s decision to strap himself to a rocket in order to advance jet fighter and eventual space flight technology. Both of these are examples of individuals who took risks not just for personal glory but also for the betterment of mankind.

You can find many, many more examples of risk and sacrifice made by individuals documented in our history books. And every day we hear examples of heroics from our men and women in uniform both domestically and abroad. However, for every one person whose name is well known or reported in the news, there are thousands of names that are known only to a special few. These individuals have made an impact on the people they work with, their families and friends. They share a willingness to make the hard decisions and ultimately do what they believe to be right regardless of the consequences.

"If I were to try to read, much less answer, all the attacks made on me, this shop might as well be closed for any other business. I do the very best I know how – the very best I can; and I mean to keep doing so until the end. If the end brings me out all right, what’s said against me won’t amount to anything. If the end brings me out wrong, ten angels swearing I was right would make no difference." From The Inner Life of Abraham Lincoln: Six Months at the White House by Francis B. Carpenter (University of Nebraska Press, Lincoln, Nebraska, 1995), pp. 258-259

If you invest any time at all into reading about leadership you will find the common thread running through the most effective examples is a willingness to take risks. Sometimes these are small risks like giving an untested individual a position within their organization. Other times the risks taken are monumental and could result in significant success or significant failure. In almost every case these leaders have had failures along the way. They have learned their most important lessons from those failures and because of this they are willing to take more risks in the future. They know that failure happens. That it is part of the process of learning. If you are trying to make a difference, to do something important, then the odds are you are going to have some failures. In fact, if you are not failing from time to time then you are probably not trying hard enough. Chuck Yeager crashed a few aircraft in his time, yet he kept getting back into the cockpit because it was his job and he knew that they were learning from each flight.

"It didn’t make any difference to me whether I thought the airplane would go faster than sound. I was assigned as a test pilot on it, and it was my duty to fly it." – General Chuck Yeager.

Failure stinks. It just does. Anyone that tells you differently does not have enough of himself or herself invested in what they are doing. They just don’t care enough about their role, their mission, or the impact they are having on others. You have to really care about what you are doing in order to be truly successful. Unfortunately this means that it is also going to hurt when you fail. If you do not love what you are doing enough to risk the pain of failure, then you probably need to be doing something else. Sound harsh? Maybe. It is just that we are in crises in healthcare today, and there is no more room in this industry for those who are not willing to step up and be recognized. Individuals must embrace their roles, whatever those roles may be, and do what must be done.

If part of your challenge is that you do not feel that you have the skills necessary to do the job, then ask yourself if you can learn those skills? Do not blame your organization if they will not pay for training. There are too many other resources for skills development. From the Internet to professional societies to recognized leaders within the industry, the opportunities are boundless. Do not just benchmark your inventory turns or cost of goods against "like" organizations; reach out to individuals that you respect and ask them how and why they made the choices that they have made. What can you learn from their success and failures? How can you apply this to what you are doing?

Build up your personal arsenal with the information and training that you need and then push forward. Look for real opportunities to facilitate change. Odds are that you know of many already. Ask yourself: What can I do to improve my organization and myself? What can I be passionate about? Once you have identified these opportunities decide how best to move on them. Present your ideas and how you plan to execute on them to others, solicit their feedback, but most importantly their support. Not every idea may be accepted and not every plan will work out well: This is called failure. Don’t fear it; embrace it, and learn from it. How can you present your ideas better next time? Where do others see opportunity? Can you help them to be successful? You don’t always have to be out front. It is just as important to be a fearless member of a fearless team.

If you speak to CEOs, CFOs, COOs etc., they will tell you that their greatest frustration is the lack of leadership within middle management. They are looking for those individuals who are willing to stand-up and be recognized, those individuals that are willing to embrace the hard work and help with the heavy lifting. If you are waiting to be recognized or asked to participate, then you are not facing your fears. True leaders stand up and are counted "among the willing." They share their opinions and ideas and they ask, How can I help? What more can I contribute? These are the individuals that organizations invest in. These are the individuals who are recognized by their fellow employees as trusted and become true leaders within their organizations. If you do not believe this go back and read some of the articles in Healthcare Purchasing News and other journals about industry leaders. Then give those folks a call. I will bet that they will make time for you. Ask them about their success, but more importantly, about their failures.

Fear is an important emotion. It can keep us from walking unprepared into life-threatening situations. However, overcoming fear can also be incredibly rewarding and exciting. There is nothing to compare to the thrill of doing something that you never thought you would or could do. Ask anyone who has ever skydived. As human beings we share many of the same fears: Fire, falling and drowning, for example. There are many other more personal fears that each of us must face: Public speaking, confronting another individual or admitting our weaknesses are just some examples of personal fears. Each of us must decide which of these personal fears are holding us back from being the kind of leader that we would like to be and each of us must choose how best to confront these fears. Consider breaking these fears down into manageable chunks and addressing them each in their own way. When it gets hard – and it will – just tell yourself that facing this fear, that taking this risk is in many ways its own reward. HPN

Joe Colonna is director of the Coastal Cooperative of New Jersey, Neptune, NJ, a shared services organization supporting the integrated delivery network Meridian Health. Previously, he served as president and CEO of Strategic Initiatives in Healthcare LLC, a Jackson, NJ-based consulting firm specializing in expense management strategies. Before that he was one of the key executives at a leading regional group purchasing organization recently acquired by Med- Assets Inc. Colonna also is a member of Healthcare Purchasing News’ editorial advisory board.

 

 

May
2006