People & Opinions

Reining in exploding emerging technology
and supply chain costs

by Daniel Wilson, MBA, RN,
Ronald Kumor, MSN, CRNA,
Robert Scheu, MBA, RN, and
Allen H. Bar, M.D.

By the end of 2003 the senior executives at Pennsylvania Hospital recognized that supply chain costs were growing at an explosive rate. The hospital experienced a 9.94% annual growth rate for supplies in 2002 and an additional 11.96% in 2003. This growth rate was having a dramatic negative impact on the hospital’s margin. In comparison, this growth was two and a half times labor, and more than five times greater than the United States Consumer Price Index rate of 4.3% for 2002-2003 (U.S. Department of Labor, Bureau of Labor Statistics).

While efforts were being made at the University of Pennsylvania Health System corporate level to evaluate products that were expected to have a financial impact greater than $200,000 a year, processes were lacking at Pennsylvania Hospital for products under this threshold. Recognizing this, the executive team met with members of H-Works from the Advisory Board (H-Works, the Advisory Board Company 2005) and sought solutions from other sources to create a sustainable infrastructure for evaluating new technology to assist controlling new spending. Separate processes were developed to reduce current spending through product exchanges, utilization practice review and a centralized inventory control system to reduce inventory levels.

In the past, the Director of Materials Management had traditionally conducted supply chain value analysis, managed logistics and inventory controls as well as other traditional materials management departments. The oversight and analysis required to direct a high quality value analysis process necessitated the creation of a separate system and reporting structure led by the Director of Value Analysis (DVA). This position allows the Director of Materials Management to focus on supply chain services and reducing inventory levels while the DVA performed all of the
required product analysis (Refer to figure A).

During the spring of 2004, multiple committees developed the infrastructure needed to support the value analysis process. These included the New and Existing Technology Committee, Enfranchising Physician Committee, Hardwiring Discipline Committee (financial reporting), and Maximizing Supply Reimbursement Committee. Each committee was delegated to create policy and procedures needed to support the value analysis philosophy that would govern the organization. Many of the functions of these committees were completed and incorporated into the New and Existing Technology Committee and job functions of the DVA. The infrastructure created continued to mature as policies and process flows relating to the introduction of new and existing technology were completed. The final phase to start the value analysis/new technology review process focused on hospital wide communication of the issues, solutions, as well as steps for implementation to control exploding emerging technology and supply chain costs.

Previously, in many healthcare organizations, it had been common practice for physicians to obtain and utilize new as well as existing technologies from vendors without the hospital’s approval or knowledge thus adding millions of dollars to supply costs. To facilitate this process, the New and Existing Technology Committee’s interdisciplinary team of physicians, clinical and administrative staff evaluate the clinical efficacy and financial/marketing impact of those technologies before their utilization. Intelligence is exchanged among the constituencies within the hospital system to assist with the decisions on which technologies and products to adopt.

Figure A -
Director of Value Analysis
Reporting Structure

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A DVA’s job function has a unique vantage point for identifying weaknesses and work silos in the business model and developing corrective measures. Business model discipline should be instilled through the integration of work flow processes associated with new and existing technology introductions. Specifically, a defined algorhythm safeguards that each product will follow the business model (Refer to Figure B). The algorhythm insures that savings are achieved through: 1) vendor control, 2) pacing the rate of product introductions, 3) creating an opportunity to financially review and make rational product decisions before its use, 4) evaluate products through a cost benefit analysis as related to clinical quality data, 5) utilize only free product for trials in return for a marketing opportunity rather than paying list prices for un-contracted products, 6) delay product use for increased leverage to improve pricing, 7) utilize business model discipline related to contract management and material control systems, 8) minimize shelf stocking, 9) encourage consignment when feasible, 10) force the vendor to bring in the product per case as needed, and 11) lower clinical supply inventory levels.

The first stage in developing and implementing a successful value analysis process revolves around changing the supply chain procurement culture that has persisted for generations in healthcare. The hospital needs to communicate and explain the explosive cost increases associated with emerging technologies and supply chain costs, and emphasize their direct impact on the hospital’s ability to afford these technologies, capital improvement and labor. All planning and steps of implementation should become standard agenda items for key committee and leadership meetings to encourage an inclusive and participative environment. Front-end education and information is important in order to minimize negative perceptions and garner continued support for the process after its implementation.

In developing a value analysis process, the second component involves physician support and participation, as well as appointing a physician chair for the New and Existing Technology Committee. Physician Enfranchisement is critical for a successful value analysis process. It is important to involve physician leadership early in the process to foster physician participation, seek new product introduction procedures that would be fair and to identify obstacles and their solutions. The upfront work and collaboration with the physicians creates a foundation that will foster a successful value analysis program. The second part of physician enfranchisement is recruiting the correct physician to chair the New and Existing Technology Committee. The physician selected should have an active practice, years of experience and an understanding of the issues. His or her role as a physician liaison provides valuable assistance communicating with fellow physicians, reviewing emergency and one-time product requests and insuring that standards of patient care are not impacted. The committee composition should include heavy physician representation, the DVA, an Executive Sponsor, Perioperative and Cardiology representation, a Purchasing Representative, as well as other pertinent administrative and clinical staff. The DVA, serving as the Co-chair will provide the data and intelligence for the comprehensive cost benefit analysis, while the Executive Sponsor provides senior executive representation.

Figure B - New Technology Process Flow

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An early initiative should be the creation or revision of vendor visitation, new technology/product introduction policies, and the addition of sanctions that could end a sales representative’s visitation privileges for not adhering to the process rules. Controlling vendor access is a challenge. Vendors must be required to make advanced appointments for visitation through limited and designated staff. Walk-in access should be denied and visitation only approved for clinical support. Those soliciting sales in a clinical setting risk losing their visitation privileges. Below are some examples of vendor attempts to corrupt the business model at Pennsylvania Hospital during the past year:

Soliciting unapproved product

Attempting sales in a clinical setting

Violating the visitation policy

Removing inventory

Exchanging more for less expensive inventory

Interrupting patient flow

Invoicing for procedures not performed

Invoicing at prices greater than agreed upon

Adding enhanced and more expensive product to a contract after a less expensive version was approved

Adding additional non-reviewed products to a contract

Attempting different and higher pricing for individual entities

Attempting to change to a higher price after a product is approved (submitting a lower price to achieve product approval)

Misleading about a product’s "true cost"

Creating clinician discontent

Enticing staff with gifts

Attempting to change other contract terms such as shipping and freight, duration of price guarantee, and adding volume thresholds without agreement or consultation.

Figure C - Committee Structure

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The New and Existing Technology Committee process begins when a physician or clinician submits a request to utilize a new technology or product. The vendor fills out the new technology/product request form that is signed by both the vendor as a price quote and the requesting clinician (to insure the clinician is the one making the request). The form is then submitted to the DVA who performs a financial analysis on the product for the committee’s review. This analysis includes: 1) a cost clarification related to the product’s utilization as compared to the cost of the current or nearest technology for the same procedure, 2) a direct product cost comparison, 3) reimbursement is analyzed on a per case basis as well as through the contribution margin and net margin for the affected inpatient and out-patient procedures, 4) expected case volumes need to be determined to annualize the cost impact, 5) carve-outs and pass-through payments should also be identified when appropriate. Understanding the cost difference, volumes, reimbursement, contribution margin and net margin for products and their related procedures before their utilization allows the committee to comprehensively understand its financial impact.

The physician or clinician is then invited to present his/her their product’s clinical efficacy to the committee. It is imperative that the requesting physician present his or her product. As a part of the comprehensive review process, the product’s efficacy can be best represented by the clinical expert. A decision is made based on this information through a committee vote. The four decisions for vote are: 1) approved, 2) disapproved, 3) approved for trial, and 4) pending.

The benefits of the process will vary with each type of decision. If the committee approves a product, it will follow the prescribed process flow, insuring the business model is followed and safeguarding the contract terms and pricing. Disapproval of a product occurs when it lacks supportive clinical data and or does not justify the additional expense; an example of direct cost avoidance by not utilizing a more expensive product or technology. If a product is approved for a trial, the vendor should provide the product for free in return for the marketing opportunity and possible approval rather than the hospital paying un-contracted prices, thus affording an incentive for the vendor to have the product approved through the process. It also would hurt price negotiations if the facility has already paid the un-contracted prices. Products may also be placed into a pending status denying its immediate use to create additional negotiating leverage for improved pricing or contract terms. Applying these principles to all product requests has taken the politics and sales representatives out of the process, leaving financial data and clinical efficacy as the deciding factors.

Table 1- Annual Admissions Growth

Table 2 -
Projected Annual Supply Cost Increase

Table 3 - Actual Annual Supply Cost Increase

Once a product is approved, the process is not complete until the DVA coordinates the following components to guarantee that a product is introduced properly:

The contract manager will need to execute the contract after reviewing the terms for accuracy with the DVA

The contract manager then enters the new product into the material control system

to insure the price and contract terms

The product is added into the charge description master to insure charge capture

When appropriate, the DVA will contact the Managed Care Contracting Department to inform them of a product add that may warrant solicitation for additional reimbursement from third party payers

When appropriate, the Medical Records Department is informed of new technology to insure appropriate coding

In addition, the DVA has other functions that assist coordinating and integrating the value analysis process into the various constituencies within the health system:

Coordinating and communicating all local entity value analysis efforts through the Corporate Value Analysis Committee (CVAC Rep, Refer to Figure A)

Coordinating all material acquisitions through Corporate Purchasing for leverage points related to pricing and contract terms

Identifying non-approved products

Facilitating interdepartmental communication as related to the material control and CDM numbers for future ordering and charge capture

Communicating departmental in-servicing needs prior to product utilization

Coordinating all value analysis committees (Refer to Figure C)

Table 4- Total Clinical Supply Costs

Total Clinical Supply Cost:
Year $Amount %Increase %Volume Growth
2003

2004

2005

$54M

$56.9M

$59.5M

11.96%

5.18%

4.49%

1.82%

2.47%

4.50%

Other value analysis committees can help control supply costs. The creation of a Supply Cost Containment Committee (Refer to SC3 Process, Figure A) is recommended to seek product exchanges and utilization review of current products to generate savings. A Nursing Products Committee (Refer to PAH Products Committee, Figure A) should be instituted to review all other non-perioperative clinical supplies that are being introduced into the facility. If a product is clinically approved for use by the Nursing Products Committee, it should then be submitted to the New and Existing Technology Committee for further financial and clinical review and utilization determination. The New and Existing Technology Committee should be the umbrella committee for all product introductions.

The final component in controlling supply costs is the implementation of a centralized materials management process and an inventory control system for all procedural areas. The goal is to take supply management out of the hands of the users and put it into the hands of the materials team who have the expertise to achieve savings. Clinicians can now focus on patient care, and not worry about managing supplies and supply costs. This includes establishing processes to incorporate new supplies, adjusting inventory levels of existing products in the same class, creating a consistent review process for expired or soon to-be-expired products, establishing triggers to identify spikes in utilization, and creating opportunities to quickly respond by reconfiguring the product, class or purchasing pattern. Two examples of implementing the above include a $44,000 reduction of inventory in the Interventional Radiology Department in 2005 and a combined 2003-2005 total of $915,516 reduction of inventory in the Interventional Cardiology Department achieved through straight inventory reduction at PAR locations, increasing consignment and the removal of obsolete inventory.

Table 5 - Total Clinical Supply Cost
Increases Are Slowing

Click for larger image

Table 6- Projected Total Annual Supply Costs

Table 7- Actual Total Annual Supply Costs

The results of the value analysis process and related committees to include centralized materials management has had a dramatic impact on supply chain costs by combining to pace product introductions, allow time for financial review, and hold down inventory levels. Prior to these supply chain cost control initiatives, Pennsylvania Hospital’s annual supply cost was projected to increase 14% in 2004 and 16% in 2005 (Refer to Table 2), while admissions grew 9% (Refer to Table 1). This supply growth was reduced to 5.18% in 2004 and 4.49% in 2005 (Refer to Table 3).

In fiscal year 2005, the annual supply cost trend decreased to 4.49% (a net decrease relative to the 4.5% volume growth experienced during the year). The cost savings and avoidance initiatives occurred in spite of the volume added by 800 high-cost neuro-surgical cases, accounting for approximately $1.8M in new spending. The tables below demonstrate the percentage cost increase relative to the volume growth experienced at Pennsylvania Hospital 2003 through 2005 (Refer to Table 4 &5). The goal is to manage escalating costs and keep the annual cost increases as low as possible.

2003-2005 clinical supply cost growth comparison relative to volume growth:

The lessons learned at Pennsylvania Hospital through Value Analysis, the New and Existing Technology Committee, and Inventory Management, is that health care organizations are capable of intervening and controlling costs associated with emerging technology and inventory control. In 2005, Pennsylvania Hospital achieved a cost avoidance of 7.1 million including $350,000 in savings associated with cost containment (refer to Table 6 & 7). Future initiatives will focus on physician support and partnership with the hospital negotiating contract terms, expanding hospital and vendor relationships as well as a continued focus on Inventory management, especially in procedural areas.

Many organizations have effective versions of the Cost Containment Committee, but demonstrate an inability to deal with the costs associated with emerging technology. The pace of new spending will continue to greatly outstrip any savings achieved through current product exchanges and utilization reviews. New spending has to be slowed down up-front, while savings are achieved through current product reviews. Both efforts have to be undertaken simultaneously to achieve significant results.

In conclusion, the DVA position, value analysis and new technology process has created a funnel that all product acquisitions must pass through, unifying everything under one roof insuring accountability and control. This universal approach has put an end to the fragmented processes that vendors have used to their advantage in the past.

The frenzied pace of product introductions previously experienced by the hospital has given way to a methodological process. The process has also eliminated work silos integrating Purchasing, Contracting, Material Control Systems, Materials Management, Charge Description Master, Reimbursement, Nursing Products Committee, Cost Containment Committee, New and Existing Technology Committee, Clinical Staff and Finance into a seamless and comprehensive flow of activity relating to all aspects of new product introductions. HPN

May
2006

 

 

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