hen it comes to orthopedic implants,
R.E. Thomason
General Hospital, which represents the El Paso (TX) County Hospital
District, maintains an open door policy with vendors, albeit with one
not-so-secret password ensuring vendor access to the surgeons.
Psst! What is it? If materials management asked whether the vendor is
willing to offer its products for the hospital’s determined price, the
answer is "yes."
However, it wasn’t always this way. Previously, Thomason operated under a
different type of open door policy. Whenever surgeons needed an implant for
a procedure they merely called their favorite vendor, which dispatched a
sales representative who was more than happy to deliver the implant. At list
price.
Not surprisingly, the former open door policy tended to be more costly
for the hospital. In fact, that tactic contributed to the hospital’s
$25-million loss three years ago, inspiring the decision to hire some new
blood to turn the facility’s finances around.
Two of those turnaround-inspired team members included Randy Jackson,
senior director, materials management, and Melva Jean Davis, R.N., OCN, MSN/MBAHCM,
director of adult medical/surgical/perioperative services.
In the summer of 2006, Jackson and Davis, along with Carrie O’Beirne,
R.N., manager of perioperative services, and Ralph Alba, operating room
materials manager, spearheaded a change in direction, which inspired
Healthcare Purchasing News to name the Thomason General materials
management-OR team-up its
2008 Surgical Supply Innovator.
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Thomason General is a 327-bed academic medical center
located in El Paso, TX, and associated with Texas Tech University
School of Medicine. The hospital currently is undergoing a
$300-million expansion project.
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"Doctors were doing their own thing, calling ortho implant reps and
telling them they had a case the next morning and needed a certain product,"
Jackson said. "The rep would bring the product to the OR, bypassing Mr.
Alba, and then give Mr. Alba the invoice after the procedure. We had no
choice but to send it to purchasing, which issued the purchase order for the
bill to be paid."
Jackson noted that "the situation was fairly typical and out of control,
not to mention being out of compliance with statute-based procurement
policy." Representing the county hospital district Thomason General must
follow certain rules and regulations defined by the State of Texas. "We do
have the authority by the state to act on our behalf, such as to work with a
[group purchasing organization] and have some latitude, but we have
guidelines for procurement that all county hospital districts must follow."
The first step required surgeons to order implants only through Alba at
least one business day prior to the scheduled surgery so that he can
requisition the products from purchasing. "We don’t pay for anything until
we get approval on what was used," Alba said, "and then we okay the payment
[to the vendor]."
Jackson, Davis and their team also developed a call schedule so that
purchasing specialists, armed with mobile telephones, could expedite surgeon
requests after hours and on weekends. In fact, Jackson deputized Alba an
"ex-officio" member of the purchasing staff so he could authorize purchase
orders with the rest of the buyers. Plus, the sterile processing department
carries an inventory of commonly used trauma implants to support Thomason
General’s Level 1 Trauma Center designation, according to Jackson.
If surgeons fail to give Alba a day’s notice for whatever reason or an
impromptu surgical procedure is added to the mix, it’s not a problem,
according to Alba. "If that happens we follow the same procedures," he said.
"What we’ve found is that this process means less work for us because we
don’t have to backtrack locating data and information about anything. All of
it is provided up front."
O’Beirne indicated that reps seem to be more cooperative. "Reps are more
up to submitting their invoicing right after the procedure is completed,"
she said. "Before [we initiated this process] they would just leave and file
the paperwork a day later."
Thomason General’s materials management-OR team drew a line in the sand
and issued a warning if their new procedures were flouted. They notified
vendors that "implants delivered without approved purchase orders would be
considered donations and that no payment would be made," Jackson noted. He
credited the OR’s "courageous leadership" and "strong executive support" for
standing firm against any challenges. Jackson admitted that there have been
a few but by and large, "the vendors have been very cooperative about this."
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From left: Carrie O’Beirne, manager of perioperative
services;
Randy Jackson, senior director of materials management;
Melva Davis, R.N., director of adult medical/surgical/perioperative
services; and Ralph Alba, OR materials manager. |
Pushing the right buttons
The second step was equally as challenging, if not more. The team tackled
the pricing issue. Under the old process, Thomason General was paying list
price for joint, spine and trauma implants, expending approximately $6
million per year, Jackson noted.
Four primary vendors and several secondary vendors divided up the
hospital’s market share. Thomason General used Synthes almost exclusively
for trauma implants, Stryker Howmedica and Smith & Nephew split fairly down
the middle almost exclusively for joints and DePuy and Medtronic Sofamor
Danek for spine, according to Jackson. Of the $6 million, about 12 percent
accounted for spine, about 37 percent for joints, about 37 percent for
trauma with the remainder (14 percent) a "catchall" for everything else,
Jackson said.
With surgeon support, Thomason General narrowed the vendor choices to
Synthes, Stryker Howmedica, Smith & Nephew and DePuy. More accurately,
however, the vendor ranks narrowed themselves because Jackson and Davis
wanted to steer clear of implementing a standardization program.
"It’s important to emphasize that we didn’t do a standardization program
here," Jackson said. "We did an open slot program. Any vendors who were
willing to meet our target pricing are welcome. This strategy certainly
worked for us."
Alba agreed. "When you talk to doctors about standardization they get
turned off," he said. "[With this strategy] everybody has to give a little
bit, which changed the whole aspect of the process. Everybody’s willing to
work with this."
But the team faced some initial resistance to the pricing solution
because doctors feared the worst.
Davis led the process by gathering supporting data, working with the
hospital’s new GPO MedAssets Inc. and its Aspen Healthcare Metrics group and
scheduling meetings with the orthopedic leaders. They rebuffed the efforts
because they felt Davis was trying to tell them how to practice medicine,
Jackson recalled.
"We met with each of the doctors individually and then collectively after
that. We had 100 percent in attendance," Davis said. "We assured them we
weren’t trying to tell them how to practice medicine but we asked them to
look at the pricing data to help the hospital district financially. Aspen
pulled and provided the data and presented it with us to the surgeons. When
they saw the data they became very supportive of this program."
Davis and Aspen’s Erik Axter showed the surgeons evidence of "better
pricing" elsewhere. "We worked diligently to educate them to the point that
they became willing to support our position that all vendors were welcome,
providing that they met the target pricing we established with Aspen’s
assistance," Jackson noted.
"Before we did this we would talk to vendors about pricing and just hit a
brick wall," O’Beirne said. "Now we’re able to show the surgeons they can
keep using the products they’re used to so long as the vendors meet the
pricing we’ve set with Aspen. We were not telling them which products to use
so long as we were paying the price we wanted. They initially thought we
were telling them to standardize on vendors."
Since the new pricing process was initiated in early 2007, Thomason
General has reduced its annual orthopedic implant expenses by 20 percent or
$1.2 million, according to Jackson. Furthermore, in three years, the
turnaround administration has converted a $25 million loss to reporting a
$50 million surplus, Jackson added.
"One of the things that helped us – and we capitalized on it – is that
we’re a teaching facility for Texas Tech University School of Medicine,"
Jackson said. "We have an orthopedic residency program that may have 8 to 10
doctors learning here. What [products] these doctors learn with follows them
throughout their career. For example, if they’re trained on a certain
vendor’s product they’ll likely use that product in the future. We used that
argument as leverage."
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Thomason General’s ambulatory surgical unit has four
operating suites, two endoscopy suites, one bronchoscopy and a separate
pediatric suite. The unit is fully computerized and equipped with
imaging programs that allow a patient’s X-rays and other diagnostic
tests to be referenced on monitors during surgery as the doctor asks for
them. The voice-command computer system gives doctors complete control
of the camera view, gas glow, light source and other elements without
diverting attention from the procedure.
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Just say no
Some implant vendors have been requiring hospitals and other healthcare
facilities to sign contracts that include strict confidentiality clauses
that restrict them from revealing pricing information, specifically to
third-party consultants hired to help providers squeeze pricing concessions
from vendors. In fact, Aspen and MedAssets was involved in a high-profile
legal scrimmage in mid-2006 with Guidant that reached a settlement.
Jackson admitted that it wasn’t a problem for Thomason General because
the legal department empowers them to resist such measures.
"We have a structured contract review process here that involves the
legal department and follows state law," he said. "I initiate the review
process. If I find overly restrictive confidentiality clauses I strike it
out of the contract. It’s up to the legal department here to work with the
legal departments of the various vendor companies to come up with something
we both can live with. We ended up with fairly innocuous confidentiality
agreements." Because of this, Thomason General was able to share pricing
with Aspen or any other consultants, he noted.
"We won’t execute an agreement that has a very restrictive
confidentiality component," he stated matter-of-factly. Of course, operating
under state regulations means that all information is subject to the Texas
Public Information Act anyway, he added.
While Jackson believes the new orthopedic implant process has been
successful for the hospital it might not work for everyone. "The process of
obtaining info and distributing it is essential to being able to do this,"
he said. "Information is power. If another hospital wants to undertake a
program like this I’d be hard-pressed to see how they could do it without
some external help. The ability to obtain information is crucial. It’s
pivotal to success. The additional resources that Aspen brought to the
table, collecting, accumulating, analyzing, preparing and presenting to
surgeons was very valuable. That a nationally recognized firm was saying
this had an impact on the doctors."
O’Beirne concluded that success requires a team effort from the top to
the trenches. "The OR and materials management can work together but if the
doctors can’t champion it, and administration doesn’t support it, it won’t
happen," she said. "Everybody has to work together on this."