ast August, the International
Association of Healthcare Central Service Materiel Management unveiled its
Certified Central Service Vendor Partner (CCVSP) online certification – a
program that provides the fundamental building blocks to help product and
service vendors better meet the needs of their Central Sterile Supply
Department customers.
In recent years, IAHCSMM’s vendor partners expressed an
interest in formal vendor-focused CSSD education, as well as a desire to
become more actively engaged with their customers. It was a need perpetuated
by ever-evolving instrumentation and equipment technologies, as well as
increasing demands and pressures being placed on the CSSD by their hospital
customers.
Increasingly, vendors have come to recognize that if they’re
unable to marry their products and services with a solid understanding of
the department’s responsibilities, requirements and challenges, they cannot
adequately fulfill their customer service oath.
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Matt Rudolph |
For Matt Rudolph, vice president of operation for Spectrum
Surgical Instruments Corp., Stow, OH, becoming the first person to earn
certification under the CCSVP program would serve as a symbolic gesture to
his commitment to customer service. Indeed, with his joint role as
Spectrum’s chief customer advocate, Rudolph – who did, in fact, become the
first to earn CCSVP certification – is living up to his title.
Having been with Spectrum Surgical for 15 years, more than
14 of which were spent in outside sales, Rudolph had already acquired a
wealth of knowledge pertaining to the CSSD profession. Still, he had no
doubt there was still much to learn, and it was that acknowledgement that
made him eager to tackle the certification process.
"I had a very good grasp on the day-to-day responsibilities
in the [CSSD] and I felt like I also had a good grip on many customer
challenges," he said. "Still, I felt as though I owed it to our customers
and myself to push [that knowledge] even further."
Committing to service excellence
Although the online independent study and online exam is one
of the key perks of the CCSVP program because it allows vendors to set their
own pace and pick a time for completion that fits their busy schedules,
Rudolph managed to power through the course in about a month and earned a
high passing score on first attempt. Even so, he acknowledged that crossing
the finish line took work.
"I really did commit to it all the way," he said, adding
that the book study, online quizzes and hands-on requirements take
dedication and focus. The course, modified from the IAHCSMM’s Central
Service Technical Manual, 7th Edition, has a 32-hour observational
requirement whereby vendors spend 16 hours at two CS departments viewing
staff in the decontamination and sterilization environment, and in the
process, gaining a better understanding of the technicians’ many
responsibilities and challenges.
"When I got started, there were things presented in some
chapters that were somewhat new to me, such as certain safety issues, and
some [material pertaining to] standards and regulations. The course’s
material was relevant and challenging. Even with all my many years of
experience, I definitely came away from this course knowing more than I did
before."
The course proved so useful, in fact, that Rudolph said he
plans to use that material in new-hire training. "It’s just one more
educational resource we now have at our disposal."
Spectrum’s entire sales force is close to completing the
course, as well, which will go a long way toward promoting excellence in the
field and also demonstrating the company’s longstanding commitment to
ongoing education, added Rudolph.
"We’ve always been about education," he said, adding that
Spectrum holds monthly meetings with sales representatives and requires them
to take monthly tests to stay in the know. "It’s important to know more than
just the product itself that we’re selling. With surgical instruments, for
example, we also need to know how to clean them, sterilize them, test them –
and we also need to know the ins and outs of the [CSSD], in general."
Having that knowledge helps vendors present more detailed,
meaningful information to their customers — not only in relation to the
products being sold, but also in relation to how those products will
ultimately impact their department and the hospital customers it serves.
"A good customer relationship means there’s no us and them,"
stressed Rudolph. "We’re all partners in this together."
