HICAGO – A struggling
economy tends to take a bite out of trade show attendance, and the
Radiological Society of North America’s 2009 event back in early December
didn’t thwart the trend.
In fact, total registered attendance slid to 56,824
from 59,181 the year before, according to RSNA data, but professional
attendance only slipped to 26,363 from 27,427 the prior year. Further, the
professional tally sank back to levels last achieved in 2004 when the annual
show spanned fewer than three exhibit halls.
Still, the thousands that roamed the exhibit halls and
listened during the myriad educational/scientific sessions were inundated
with several major themes, including emphases on achieving quality
outcomes/results, workflow improvement and performance measurement,
integrating operations and technology and souped-up software. RSNA also
resurrected its “Mock Jury Trial” that highlighted communication issues at
the center of a malpractice case involving lung cancer detection. Last held
five years earlier, the RSNA Mock Jury Trial returned, perhaps fittingly,
during a year ensconced in healthcare reform debate.
Whether witnessing diagnostic modality/technology
debuts and upgrades to seasoned spins on current offerings, attendees spent
five days kicking the tires and soaking in information about familiar
buzzwords, such as efficiency, flexibility, integration and workflow, as
well as quality.
Some of the biggest company names in diagnostic
radiology indicated they were poised to offer one of the latest imaging
techniques, tomosynthesis – a not-so-new technology benefiting from several
years of hype – once the FDA gives it the green light.
Another noteworthy trend: After dazzling attendees for
several years with how to use iMacs, iPhones and iPods for imaging purposes,
Apple Computer was nowhere to be found. With the recent debut of Apple’s
iPad, however, it’s highly likely the company will re-emerge at the 2010
event, drawing even bigger crowds.
What follows are a few observations and revelations
about what was hot in diagnostic imaging and IT-related market segments,
along with peeks at practice management, oncology and surgery tie-ins by
Healthcare Purchasing News.
WALL DARTS. More bridges between clinical silos
continue to be erected, forcing the silo mentality dividing imaging,
information technology, oncology, pathology and surgery to dissipate. If
anyone doubted that high-tech clinical suite of the 21st Century
represented a fusion of these five areas, no more. In a healthcare
reform-minded industry emphasizing electronic health and medical records,
image-guided surgery and radiation therapy, as well as in-room laboratory
and pathology studies, the future gives new meaning to clinical convergence.
In fact, GE Healthcare showcased a work-in-progress application called Omnyx
that embraces “digital pathology” in that it transfers slide studies to the
digital screen. Ascension Technology Corp. displayed three-dimensional
sensors that fuse ultrasound with computed tomography (CT), magnetic
resonance imaging (MRI) and positron emission tomography (PET) output.
In a crowded educational session, for example, a
quartet of clinicians stressed the need for diagnostic radiologists and
radiation oncologists to work together.
SPORTS SCREENS. Those big-screen televisions and
multiple-screen and split-screen TV options no longer are limited to family
rooms and sports bars. Now they’re moving into the surgical suites. No, not
so surgeons can watch five different games at once but so they can eye five
different images of a patient’s body at once while he or she lies on the
operating room table, including CT, MRI, ultrasound, X-ray and even live
video feed from an endoscope.
For example, GE Healthcare debuted a Carrot Medical
viewscreen that enabled a variety of split-screen and inset viewing options.
The 57-inch LCD monitor at Siemens’ booth boasted the ability to deliver up
to 21 different displays on one screen, including cable TV – for those
multitasking clinicians. The key advantages include image flexibility as
well as the need for only one monitor (not several smaller screens) that can
be seen clearly from outside the sterile operative field – not in the way of
clinicians that frequently have to move it.
GRANULAR VIEWS. Not too long ago surgeons were
able to see bodily organs and implants as fuzzy white – with colors later as
an upgrade – shapes. Not anymore. Image clarity has improved to the point
that organ and implant boundaries and surfaces can be seen on a vascular and
particulate level for higher quality diagnoses. Look for spectral imaging
becoming a common term on the clinician wish lists for CT as it grants
higher speeds along with minimizing artifacts and noise and without
sacrificing contrast. Now calcified plaque and metal artifacts can be
characterized more cleanly with shadowing clearly identified.
Meanwhile, Dragonsoft showcased software that enables
clinicians to measure by pixel how an organ moves, which helps in the early
detection of disease, in terms of tracking blood flow and volume, size and
thickness and torsion. On a laptop or a desktop, too.
TARGET PRACTICE. Enhancements to image-guided
navigation systems, specifically for the patient’s mid-section, facilitate
pinpoint accuracy for surgical tools to cut and fuse tissue, or to target
radiation beams directly to cancerous shapes. Look for such concepts as
accurate target volume delineation, conformal techniques and tumor
contouring to become part of the imaging lexicon as they have in the
oncology world. Siemens, for example, showed how a clinician can superimpose
a virtual stent onto a live fluoroscopic image to use as a roadmap.
WIRELESS WHIMSY. From mobile imaging detectors
to speech recognition devices, wireless connectivity for clinical operations
is moving toward mainstream acceptance. The challenge remains enough useable
bandwidth in healthcare facilities and signal interruptions. For example,
Philips demonstrated its SpeechMike Air, a BlueTooth-enabled wireless
dictation microphone/speech recognition device about the size of an iPod
that recharges in its docking station, connects to a computer via USB port
and alerts end users when the signal drops. One clinician also showed how
you can accurately diagnose acute appendicitis from a remote location using
a hand-held device or smart phone equipped with special software.
DOSE MINIMUS. At last year’s RSNA, several
companies promoted low-dose CT units or vendor-neutral software overlays for
clinicians to capture standard diagnostic images without necessary high
doses of radiation to limit noise. These companies promoted CT-dose
reduction “filters” as most effective for pediatric applications. This year,
whether involving oncology or radiology procedures, minimizing dose exposure
without sacrificing image clarity or quality became a standard, rather than
an optional, feature in a number of imaging products. And dose reduction was
emphasized as part of international thoracic CT guidelines.
BOXED TOPS. In a tight economy, modularity and
scalability of high-cost devices and equipment still reign from a budgetary
perspective. Look back during previous recessions and you’ll notice the
trend. The difference this time around was that companies incorporated more
high-end capabilities and features into the packages, previously considered
gravy to the bare-bones meat-and-potato offerings of lean years past. One
example involves Siemens showing its latest digital mammography detector
that is capable of performing tomosynthesis, which is being touted as a
next-generation imaging technique, as well as digital detectors built into
surgical tables.
Even so, several major vendors showcased multipurpose
rooms fully equipped with technology from a variety of companies that
quickly can be transformed to handle different specialties. For example,
fixed and mobile devices in interventional radiology and cardiovascular
rooms can turn these “hybrid” rooms into urology suites with price tags
barely approaching $500,000.
Also, standard CT and PET/CT technology can be upgraded
to higher-slice, higher-speed, helical volume units when needed.
Carestream showed its DRX1, a cassette-sized wireless
detector that can be affixed to the bucky to create a complete,
full-featured and integrated digital radiography suite. Clinicians can start
with the detector and add the table and wall stand later.
To cap off the capabilities, leading vendors are
rolling out predictive diagnostic services that track equipment performance
in the field from the corporate headquarters and alert end users when
maintenance is needed.
SHRINKING MARGINS. Following the lead perhaps of
contemporary cell phone technology, more imaging devices are incorporating
three qualities that make them more palatable operationally but not
necessarily readily affordable. They are convergence, miniaturization and
portability all touted by some of the biggest vendor names in diagnostic
imaging and IT. Compact and light are two characteristics defining these
newer high-tech devices. One clinician outlined research showing that
elastography-enhanced breast ultrasound can help differentiate cancerous
breast lesions from benign results, potentially reducing the need for
biopsies. Similarly, another clinical study demonstrated that high-frequency
ultrasound with elastography can help distinguish cancerous from benign skin
lesions. Yet the speech recognition device companies don’t yet foresee their
technology being integrated with higher-end cellular telephones.
REALITY CV. Picture archiving and communication
systems (PACS) and their sibling radiology information systems (RIS) shed
another layer of technological skin as the newest offerings touted more
seamless PACS-RIS integration, as well as live, real-time image access and
vendor neutral capabilities, akin to installing a Chevrolet transmission on
a Ford engine. Even speech recognition systems from dominant players like
Nuance are sporting active intelligence with application-based training
features that can recognize and understand accents and dialects as well as
retrieve that file, study or test at a moment’s notice wherever the
clinician is, as well as record and anticipate physician orders.
RSNA 2010, which occurs November 28 through December 3,
in Chicago’s McCormick Place, emphasizes a familiar theme that capstones the
next-generation healthcare system – Personalized Medicine: In Pursuit of
Excellence.” 