ar coding may have emerged in the
healthcare industry back in the early 1970s, first among suppliers and then
providers, but it has yet to achieve universal, if not mass, adoption and
implementation market-wide.
Fascination during much of the last decade with
radiofrequency identification (RFID) and real-time location system (RTLS)
technologies aside, bar coding probably should be farther along than it is,
particularly with the resurgent interest in supply chain data standards.
But it’s not. Why? And where should it be implemented that
makes the most sense…and cents?
Healthcare Purchasing News Senior Editor Rick Dana
Barlow posed those questions to a half-dozen experts regarded as thought
leaders in the healthcare information technology field. Here’s what the
group had to say.
HPN: Bar coding has been around in healthcare for nearly
four decades but adoption still hasn’t penetrated a majority of hospitals.
What are some of the typical excuses and how do you counter them?
Gale
White, vice president, infusion systems, B. Braun Medical Inc., Bethlehem,
PA
Implementation requires the involvement of many departments
with conflicting priorities, budgets and procedures. The institutions that
have successfully implemented bar coding have benefited from a single
champion — someone with the technical knowledge, organizational skills and
political clout to manage across departmental boundaries.
Some hospitals are waiting for new technologies such as RFID.
Institutions are learning that while these technologies hold a lot of
promise, they have several shortcomings including, cost, accuracy,
interference, special equipment and more. Bar coding is available today, and
label printers and readers are abundantly available throughout any hospital.
Bar coding is not seen by clinicians as an efficiency
improvement. A frequent objection is that bar coding "slows down the
process." But, in terms of medication delivery, it is better to focus on
accuracy and safety rather than speed and efficiency. Once installed, users
find that the accuracy gained by bar coding becomes an efficiency
improvement as well.
Dennis
Black, director, e-Business, BD, Franklin Lakes, NJ
"I am not sure where to begin," "I am not sure what
information is contained in a bar code," "The product I need to scan doesn’t
have bar codes," and "I need to revise my systems first."
These are four reasons healthcare providers have cited as
barriers to adopting scanning programs. Although barriers certainly exist to
adopting scanning technology in hospitals, the value proposition is
overwhelmingly positive (evidence from retail). Increased use of electronic
health records, the FDA’s pending UDI regulation and a tightening financial
environment all suggest that hospitals will accelerate their adoption of
scanning products.
Donna
Lee, Alliances Specialist, Healthcare, Honeywell Scanning & Mobility,
Blackwood, NJ
Funding is typically the number one reason given for a lack
of adoption, although it is not directly tied to bar coding, but to a larger
IT investment. Bar coding is a bonus or feature that can be utilized
effectively in healthcare, but without the initial investment in an IT
system, hospitals can not implement bar codes. Healthcare decision makers
clearly see the value of bar codes and are moving forward with adoption;
however, adoption has not been as quick as in other industries. Honeywell
continues to help educate the healthcare industry on bar code implementation
and selection of the best symbology for their applications.
Vivian
Funkhouser, principal, Global Healthcare Solutions, Motorola Enterprise
Mobility Solutions, Holtsville, NY
Motorola’s Enterprise Mobility Healthcare Barometer, an
annual study based on interviews with IT directors, CIOs and users show that
the top barriers to adopting mobility in association with patient safety and
bar coding are, in order of priority: Security concerns; cost of the
hardware; cost of software, integration, service and support; difficulties
integrating mobile applications with existing infrastructure; and
interference/performance problems. This is reflective of the same concerns
and challenges associated with a bar coded patient safety deployment for
medication administration.
Motorola offers an array of mobile computing, bar code
scanning, RFID and wireless network technologies to solve healthcare
industry pain points. Working closely with our partners, we are able to
provide solutions that meet the varying needs of a diverse customer base.
Our ability to mobilize applications efficiently and effectively helps to
improve patient care and lower total-cost-of-ownership.
Lana
Makhanik, vice president, business development, VUEMED Inc., Seattle
The two reasons I hear most frequently for not adopting a
barcode system are probably, first of all, pre-conceptions about the cost
and hassle of implementing a new system and second, a general lack of
awareness for how bar codes can help transform their way of doing business.
Many people assume that installing a new barcode system will
be expensive and disruptive. They don’t realize that a new system can
typically be installed over a weekend at very minimal cost. It’s not at all
like installing an RFID system, which requires the hardwiring of scanners in
multiple locations, or a cabinet-based system, which involves pulling out
old cabinets and putting in new, custom-designed ones. With a more advanced
and sophisticated barcode system, all you do is plug the off-the-shelf
scanners into a few computers, do an initial scan of your inventory and
you’re done. That’s it.
A lot of people also don’t fully realize all of the
benefits of a newer-generation barcode system. Not only can it help prevent
stock-outs of critical items and the use of expired or recalled products, it
can also improve the rate of charge capture and reduce inventory bloat. A
good system can therefore not only improve the quality of patient care, but
also dramatically reduce unnecessary costs. It’s one of the few areas that
everyone can agree on, and for that reason alone I think you’re going to
hear a lot more about it as the healthcare reform debate gets underway.
Cristina
DeMartini, market development leader, Zebra Technologies Corp.,
Lincolnshire, IL
Actually, within healthcare there has been widespread
adoption of several different kinds of barcode applications. Labs, material
managers, pharmacies, and even admissions areas are all using barcode
technology to streamline activity and increase patient safety. However,
bedside bar code medication administration (BCMA), or scanning a patient’s
wristband and then scanning the medication before administering it to the
patient, has not been widely adopted across the majority of hospitals. In
fact, the industry is currently at about a 30–35 percent adoption rate.
One reason for this is that there has been an insufficient
amount of implementation of computerized physician order entry (CPOE). For
years, there has been a debate in the industry about which should come first
— CPOE or BCMA. The general trend has been to push for CPOE first, due to
the fact that the majority of medication errors come from incorrect order
entry. However, the industry has come to realize that even though the
majority of medication errors happen there, most of those errors are caught
before the patient actually receives the medication so the error is
corrected before the administration occurs. Because of this, the
effectiveness, lower cost of BCMA, and easier implementation than CPOE has
caused a dramatic increase in the adoption rate of BCMA year-over-year for
the past few years.
If you had to choose only one of three areas to implement
bar coding – products, equipment or people – without hesitation, which would
you choose first and why?
WHITE:
Equipment. There are too
many documented cases in which patients were put at risk due to improper
utilization of equipment, which could have been avoided through the
implementation of some manner of bar coding. Bar coding of products and
people is justified through the theoretical reduction in product waste and
capturing expenses. These are important considerations, but I always make
patient care the priority.
BLACK:
I would begin by scanning
the shipping case of all medical products at the point of receipt as the
first step. I would also begin using the associated GTIN throughout the
supply chain. This step requires very few scanners and would allow hospitals
to immediately take advantage of the products that already are marked with
GTINs. In the case of a recall, scanning the received cases can give the
added benefit of knowing whether the batches in question ever entered the
facility.
LEE:
Products – If you begin with
products, the ROI for healthcare is very compelling to a variety of
disciplines. Financial savings is one of the top priorities for the
healthcare industry. The ability to accurately track products covers many
areas from pharmacy to supplies/consumables and can be directly linked to
patient billing, cutting down on the overhead often assumed by healthcare
facilities.
FUNKHOUSER:
People. Bar coding
patient wristbands is a huge step forward in providing a safety net towards
reducing patient identification errors. While bar coding equipment and
products (e.g., medications) close the loop for patient safety, these are
larger, more difficult projects to deploy. A quick ‘win’ is with bar coding
patients and staff as a first step towards improving care.
MAKHANIK:
Products. Specifically, in specialty procedure departments
like catheterization and EP labs and IR, OR and GI suites, where expensive
products are extensively used. These areas also require a large variety of
products, sizes, and features and as a result carry large
inventories. Supplies in these departments typically fall outside of
hospital-wide material management systems, and are therefore the
responsibility of each department to manage. Because these products are
critical, information on their availability, expiration and recall status
needs to be monitored accurately and in real time to comply with hospital
regulations, as well as to mitigate any risks associated with their use in
patients.
DE MARTINI:
Without question,
implementing bar coding for patients, specifically wristbanding, would be my
first choice. As hospitals move to electronic healthcare records, the
fastest way to retrieve an individual’s health record will be using a bar
coding system that retrieves a patient’s record at the scan of the
wristband, giving authenticated clinicians instant access to that patient’s
medical history. Another benefit is being able to leverage the bar coded
wristband to enact other patient safety mechanisms such as bedside barcode
administration, laboratory labeling, and even dietary labeling. With
wristbanding, you can connect the patient with the equipment or products
that they use. Whereas, if you only bar code the products or equipment, you
are not able to automatically link that patient with the products or
equipment they use during their stay.
However, in advancing patient barcode applications, it’s
crucial to choose the right technology. Even though approximately 70 percent
of hospitals in the U.S. have already started printing bar codes on
wristbands, very few of them (30-35 percent), are actually scanning the
wristband at the bedside. As facilities begin scanning that bar code at the
bedside, they will quickly realize how crucial that bar code and wristband
quality are.
Even though most facilities are leveraging their document
laser printer to print wristbands, laser printers are not designed to create
on-demand patient wristbands or labels. Facilities that scan wristbands at
the bedside without placing proper consideration of the print quality of the
wristband bar code often see high scan failure rates. Because of this,
facilities often have to back-track and change the wristband implementation
to accommodate for a better quality scan before moving forward with BCMA or
point-of-care specimen labeling. Thermal printers were designed to print bar
codes, labels, and wristbands and therefore produce very high quality, easy
to scan bar codes on wristbands. 