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Copyright © 2012 |
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INSIDE THE CURRENT ISSUE |
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Products & Services |
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Plugging the gaps How supply chain fortifies critical care, surgical services operations by Rick Dana Barlow At core, the fundamental principal behind customer service 101 simply involves providing what he or she needs and/or wants in a timely fashion, preferably on request and right away. Ramping that up a notch, customer service 201 involves anticipating what he or she needs and/or wants before fulfilling the basics. If the critical care department were to assess the customer service performance of the supply chain management department it typically might evaluate the group rather harshly in the 101 category and even worse in the higher category. Bottom line: Few may be making the grade with the fundamentals; even fewer with the extra credit. Because supply chain management has more of a hands-on and system-linked inventory history with surgical services it tends to fare better even though basic problems may surface. Ask supply chain management to grade its own customer service performance to the critical care and surgical service areas and it might acknowledge problems but justify the kinks to the frenetic pace and unpredictability of the cardiac/coronary and intensive care units as well as the surgical suites. Experts and observers point to communication challenges as the overriding culprit between supply chain management and its clinical customers in the ICU and operating room before computer- and process-oriented excuses can be cited. But more hospitals see the two areas work together. Healthcare Purchasing News invited a variety of supply chain, critical and surgical care experts to share some innovative success stories on how supply chain management teamed with critical care and surgical services to identify problems and collaboratively develop solutions.
Space invasion Deb Laughon, R.N., BSN, MS, DBA, CCRN, Magnet recognition manager, Florida Hospital Celebration, with extensive critical care nursing experience, emphasized the importance of customer service and what that really means. "Customer service is critical and I agree it is very challenging to find the level of service that we historically saw or think is adequate in the environment of critical care," she said. Laughon recalled critical care working with supply chain regarding some antiquated monitoring equipment in an intensive care unit. Critical care cited safety concerns due to the accuracy of pulse oximetry readings. "Once the administration was aware of the problem, the vendor was brought in quickly to validate the accuracy and to pilot new equipment," she said. "This immediate response wouldn’t have happened without a strong vendor/organization partnership. The intervention addressed the staff’s concern promptly and identified an equipment update to sustain the level of readings necessary to support the patient’s care needs. We are now obtaining quotes and working out a gradual equipment exchange to ensure that we are able to support the capital needs and provide the appropriate equipment for the patient in our ICU." For Mark Whitman, director, supply chain Diagnostix Services, Amerinet Inc., it’s all about space. "Given space constraints, many critical care areas attempt to minimize the amount of supplies that are stored within their areas," he noted. "The overall reduction of inventory is also cited as a reason for doing this. This, however, creates a problem with the management of the supply chain. As a result, the supply chain function is forced to service this area on a daily – or even more frequent basis – which requires a significant amount of labor. "The supply chain and critical care areas can work with each other on a process to reduce the frequency of PAR level replenishment to every other day – or even less," Whitman continued. "Through a coordinated review of the actual usage patterns, the required levels can be established so that the replenishment frequency can be reduced. The reduced labor costs typically far outweigh the impact of any incremental inventory required."
But Gina Pugliese, R.N., MS, vice president, Premier Safety Institute and adjunct faculty, University of Illinois School of Public Health, pointed to deeper collaboration between clinical- and supply chain-driven objectives. "An ongoing challenge is keeping up with the rapid publication of evidence-based practices to guide both clinical decision making and product selection to assure the highest quality outcomes for the patient in a cost effective manner," Pugliese indicated. "Clinicians must be aware of new practices and products that may contribute to patient safety and quality care, including reducing risks of infection. Clinicians will need to collaborate with supply chain management to review available products, solutions and related clinical evidence during the process of considering them for adoption. It is estimated that it takes more than 10 years to fully implement evidence-based practices into patient care." Valuing value analysis
Dee Donatelli, vice president, Performance Services, VHA Inc., recalled how one facility tapped into an effective value analysis process to acquire new continuous venous-to-venous hemodialysis (CVVHD) machines for the ICU because the current units were 20 years old and consistently breaking down. "They enlisted the nursing staff, intensivists, nephrologists, purchasing and biomed to evaluate several companies and determine the best solutions," she recalled. "The clinical coordinator in the ICU arranged the vendor presentations, all [the key] individuals participated in the meetings by learning about the various machines, evaluating them against patient needs and selecting the machine the organization would purchase." Yet Donatelli urged caution about calling anything value analysis if it doesn’t meet five criteria: The process is documented, communicated to everyone who is properly trained on the process and also follows the process, which can be audited. Data capture and analysis can erect roadblocks, particularly in surgical services, according to ReAnna Dunn, executive director, clinical supply chain, MedAssets Inc. Dunn recalled one health system’s inability to capture and benchmark operating room data, including procedural length, products used and trays opened, room turnover time, surgical events. "This health system wanted to benchmark procedural data to assist with OR time management, reduction in inventory and products used, reduction in overall procedural costs, reduction in sentinel events and improved patient outcomes," she noted. "Unfortunately, each facility in the health system had been benchmarking data differently, and the health system was unable to disseminate that data." So the health system closed the gap between disparate facilities, according to Dunn. The vice president and executive director of supply chain and the directors of perioperative and surgical services began meeting quarterly to discuss how to rework its data collection and benchmarking. The focus of the meetings included everything from determining protocols for data collection to determining benchmarks to choosing a technology provider that could help the health system standardize its data collection and protocols system-wide. Remember your roles
However, perception can be brutal, according to Joe Colonna, vice president, supply chain, Piedmont Healthcare, Atlanta. "Our biggest customer service issue was, and still is in some places, that supply chain was perceived as transactional in nature," he said. "In other words, we placed orders, checked prices, delivered items, etc. Over the last 18 months we have worked hard with the executive team, supply chain staff and our customers to change that perception. We realized that if we were going to move to a higher level of responsiveness and customer service we would have to become more strategic in nature. "If you become more strategic, then you start to be considered an asset to your customers and they will begin to plug you into their long-term planning," Colonna continued. "Over the last year and a half, we have begun the move to becoming a strategic partner to our customers. This transition, has driven our ability to provide better planning for future initiatives and allow us to move to the higher levels of customer participation in cost improvement initiatives." Colonna insisted that the "most innovative thinking revolves around creating an environment where the customer drives the process." He cited his team’s work with the electrophysiology laboratory. "We are making great strides in the EP lab around product utilization," he noted. "This is a physician-driven initiative and requires the physicians to self-manage, on a daily basis, the amount of products they use from certain suppliers. Supply chain acts as a facilitator and contract manager, but the day-to-day success requires physician and EP staff leadership."
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