Having My Say

7 reasons why most so-called ‘Value Analysis Programs’ fail to produce double-digit savings results annually
by Robert T. Yokl

Let’s face it…most so-called "value analysis programs" don’t work! They are just window dressing. If they did they would be producing double-digit results, not just talking about them. In actuality, most value analysis programs, if measured by savings results, are generating less than 1 percent savings annually (non-salary expenses annually/annual savings).

What a pitiful picture this represents when you consider that superior performers are saving, on average, 26 percent annually on their supply chain expenses. Here are seven reasons why these so-called "value analysis programs" fail to generate double digit savings:

1. Lack of vision
We all know about that vision thing and how the lack of it will lead us in every direction – but forward! To be successful in value analysis you must know before you start what your value analysis program will look like when you meet your stated mission. How will it look to others? What will people say about it? What results do you expect to achieve? And how will it change your culture?

2. Lack of cultural commitment
Healthcare organizations that are culturally committed to being a "low cost provider" consider their cost as their enemy and are always on the attack to reduce it. If your organization doesn’t have a "lean thinking" attitude you will never achieve double digit savings.

Further, too many value analysis programs are the sole creation of supply chain professionals with no cultural commitment from their executive management team or department heads and managers. This cultural commitment is essential if you are to construct positive behavioral changes hospital-wide which is compulsory if you are to reduce your supply chain costs to the lowest levels possible.

3. Lack of organizational architecture
It not enough to know the classic philosophy, principles and practices of value analysis; you also must be organized to save. By organized to save I mean you must develop a team approach to value analysis that holds people mutually and individually accountable for results and not just talk a good game.

How you structure and organize to save is a critical success factor for your value analysis program. Committee structures of any kind are anachronistic in the 21st century. Because of their inherent risk aversion temperament won’t move you to the next level of savings performance. Only a team-structured architecture can make savings happen for you continuously.

4. Lack of training
New skills, techniques and tactics are required for you to reduce your supply chain expenses beyond price. These skills can only be acquired by advanced value analysis training. Then and only then, can you insure consistency, greater focus, effectiveness and superior productivity in your value analysis program, as opposed to "winging it" and hoping you will save something for your efforts.

In addition, new counterintuitive skills are required for new challenges like the search for "best values" at your healthcare organization. These skills can only be learned through "formal" training programs. As I said, "winging it" won’t raise your level of performance, but instead will only diminish it.

5. Focused on price and aesthetics
With few exceptions, 99.9 percent of all value analysis programs are focused on price and the aesthetics of the products, services or technologies being purchased and not on their reason for being …function. Here’s a case in point: A recent study I conducted for a client showed that 44 percent of their annual supply chain savings were generated by recurring manufacturer rebates, 25 percent from new group purchasing organization contracts and 31 percent from value analysis studies. Since I consider rebates and new GPO contracts actually price-related savings, this client’s actual "price-oriented" savings was 69%.

These are the facts, but here is the rest of the story.
Based on a line-by-line analysis of my client’s savings categories, their value analysis savings were – on average – five to 10 times higher than their price oriented savings.

This finding didn’t surprise me since our studies have shown that price savings, while important, are generally meager compared to the savings you can generate from value analysis studies if you focus on function (not the aesthetics of the product, service or technology), quality and customers vs. price alone.

6. Lack of precise measurements
Global measurements, such as, supply cost per adjusted patient day is a weak measurement if you are looking to hone in on the "gaps" in your supply chain expenses, which are now hidden from your view. For a more precise measurement you must drill and dig down into your supply chain to benchmark all of your commodity groups (i.e., pacemakers, orthopedic implants, electrodes, dressings, drugs, food, utilities, etc.), so you know exactly where your savings opportunities are hidden.

Specifically you need to benchmark yourself against hospitals with the same or similar operating characteristics (or outsource this function to a third party), thereby, know with certainty the global and departmental line-by-line supply chain savings opportunities available to your hospital. Then measure your success based on these baseline measurements, not by "gut feel."

7. Just good enough thinking
Most value analysis programs accept "just good enough" as their performance standard for their programs, whereas, their goal should be to raise their standard of excellence to the highest level possible for this endeavor. This can only be accomplished when supply chain professionals accept their new roles as coach, sounding board, facilitator, counselor and awareness raiser for their value teams. And most importantly, by coaching by example the behaviors, skills and attitudes you want your value team to exhibit.

Simply stated, most value analysis programs are underachievers when they are measured by the savings they generate and the long-term impact in changing their organization’s culture. This is because they fail to measure their results and outcomes vigorously and are satisfied with "meager" savings results.

Here is one "big" idea if you want to move to the next level of savings performance in value analysis and avoid being an underachiever. I would suggest for starters that you adopt a savings goal of 26 percent annually. By just establishing this savings goal you will position your value analysis program to reach a new level of savings performance that you hadn’t believed possible, probable or doable before. HPN

Robert T. Yokl is president of Strategic Value Analysis In Healthcare, a division of The HCP Group Ltd. (www.strategicvalueanalysis.com).

 

February 2005