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Having My Say

7 reasons why most so-called ‘Value Analysis Programs’ fail to
produce double-digit savings results annually
by Robert T. Yokl
Let’s face it…most
so-called "value analysis programs" don’t work! They are just window
dressing. If they did they would be producing double-digit results, not
just talking about them. In actuality, most value analysis programs, if
measured by savings results, are generating less than 1 percent savings
annually (non-salary expenses annually/annual savings).
What a pitiful picture
this represents when you consider that superior performers are saving,
on average, 26 percent annually on their supply chain expenses. Here are
seven reasons why these so-called "value analysis programs" fail to
generate double digit savings:
1. Lack of vision
We all know about that vision thing and how the lack of it will lead us
in every direction – but forward! To be successful in value analysis you
must know before you start what your value analysis program will look
like when you meet your stated mission. How will it look to others? What
will people say about it? What results do you expect to achieve? And how
will it change your culture?
2. Lack of cultural commitment
Healthcare organizations that are culturally committed to being a "low
cost provider" consider their cost as their enemy and are always on the
attack to reduce it. If your organization doesn’t have a "lean thinking"
attitude you will never achieve double digit savings.
Further, too many value
analysis programs are the sole creation of supply chain professionals
with no cultural commitment from their executive management team or
department heads and managers. This cultural commitment is essential if
you are to construct positive behavioral changes hospital-wide which is
compulsory if you are to reduce your supply chain costs to the lowest
levels possible.
3. Lack of organizational architecture
It not enough to know the classic philosophy, principles and practices
of value analysis; you also must be organized to save. By organized to
save I mean you must develop a team approach to value analysis that
holds people mutually and individually accountable for results and not
just talk a good game.
How you structure and
organize to save is a critical success factor for your value analysis
program. Committee structures of any kind are anachronistic in the 21st
century. Because of their inherent risk aversion temperament won’t move
you to the next level of savings performance. Only a team-structured
architecture can make savings happen for you continuously.
4. Lack of training
New skills, techniques and tactics are required for you to reduce your
supply chain expenses beyond price. These skills can only be acquired by
advanced value analysis training. Then and only then, can you insure
consistency, greater focus, effectiveness and superior productivity in
your value analysis program, as opposed to "winging it" and hoping you
will save something for your efforts.
In addition, new
counterintuitive skills are required for new challenges like the search
for "best values" at your healthcare organization. These skills can only
be learned through "formal" training programs. As I said, "winging it"
won’t raise your level of performance, but instead will only diminish
it.
5. Focused on price and aesthetics
With few exceptions, 99.9 percent of all value analysis programs are
focused on price and the aesthetics of the products, services or
technologies being purchased and not on their reason for being
…function. Here’s a case in point: A recent study I conducted for a
client showed that 44 percent of their annual supply chain savings were
generated by recurring manufacturer rebates, 25 percent from new group
purchasing organization contracts and 31 percent from value analysis
studies. Since I consider rebates and new GPO contracts actually
price-related savings, this client’s actual "price-oriented" savings was
69%.
These are the facts, but here is the rest of the story.
Based on a line-by-line analysis of my client’s savings categories,
their value analysis savings were – on average – five to 10 times higher
than their price oriented savings.
This finding didn’t
surprise me since our studies have shown that price savings, while
important, are generally meager compared to the savings you can generate
from value analysis studies if you focus on function (not the aesthetics
of the product, service or technology), quality and customers vs. price
alone.
6. Lack of precise measurements
Global measurements, such as, supply cost per adjusted patient day is a
weak measurement if you are looking to hone in on the "gaps" in your
supply chain expenses, which are now hidden from your view. For a more
precise measurement you must drill and dig down into your supply chain
to benchmark all of your commodity groups (i.e., pacemakers, orthopedic
implants, electrodes, dressings, drugs, food, utilities, etc.), so you
know exactly where your savings opportunities are hidden.
Specifically you need to
benchmark yourself against hospitals with the same or similar operating
characteristics (or outsource this function to a third party), thereby,
know with certainty the global and departmental line-by-line supply
chain savings opportunities available to your hospital. Then measure
your success based on these baseline measurements, not by "gut feel."
7. Just good enough thinking
Most value analysis programs accept "just good enough" as their
performance standard for their programs, whereas, their goal should be
to raise their standard of excellence to the highest level possible for
this endeavor. This can only be accomplished when supply chain
professionals accept their new roles as coach, sounding board,
facilitator, counselor and awareness raiser for their value teams. And
most importantly, by coaching by example the behaviors, skills and
attitudes you want your value team to exhibit.
Simply stated, most value
analysis programs are underachievers when they are measured by the
savings they generate and the long-term impact in changing their
organization’s culture. This is because they fail to measure their
results and outcomes vigorously and are satisfied with "meager" savings
results.
Here is one "big" idea if
you want to move to the next level of savings performance in value
analysis and avoid being an underachiever. I would suggest for starters
that you adopt a savings goal of 26 percent annually. By just
establishing this savings goal you will position your value analysis
program to reach a new level of savings performance that you hadn’t
believed possible, probable or doable before.
HPN
Robert T. Yokl is
president of Strategic Value Analysis In Healthcare, a division of The
HCP Group Ltd. (www.strategicvalueanalysis.com).
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February 2005


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