Brain awareness campaign engages audiences worldwide

How does stress alter the brain? What can art tell us about how we perceive the world? What steps can you take to lead a brain healthy life? These are the kinds of diverse questions being addressed at events planned this week to recognize Brain Awareness Week (March 12-18), the global campaign to promote the promise and progress of brain research, now in its 23rd year.

Coordinated by the Dana Alliance for Brain Initiatives, the campaign attracts hundreds of partners worldwide, from educational institutions and museums to hospitals and government agencies. Partners host large- and small-scale fun and informative activities, showing how important brain research is in our daily lives and, hopefully, inspiring future generations of neuroscientists. Activities this week include lab tours, school visits, art exhibits, lectures, trivia, and storytelling. The public can find events in their areas by searching the Brain Awareness Week International Calendar of Events.

But Brain Awareness Week participation is not limited to in-person events. Many partners use social media to reach their audiences, by hosting webinars and posting messages that resonate with their communities. To follow and participate in the conversations online, search and use the official Brain Awareness Week hashtag, #brainweek.

The Dana Foundation has the release.