CloroxPro recently released its 2023 Clean Index report, which reflects the current challenges and perceptions of more than 1,700 cleaning professionals and consumers and unveils key shifts in year-over-year industry trends. From staffing shortages to increased workloads and not having enough time for training, cleaning professionals continue to face high turnover and burnout. In fact, nearly nine out of ten (87%) cleaning professionals have personally experienced burnout in the last two years, highlighting the industry's need to focus on employee wellness and retention to remain diligent in its role to safeguard public health.
While consumer confidence in the cleanliness of public spaces has increased 23% since last year, cleaning professionals are feeling less confident year-over-year in their ability to prevent the spread of illness-causing germs, exacerbating staffing challenges. Cleaning professionals' confidence fell nearly 5% compared to last year, with the largest confidence drop among building-service contractors (-15% vs. 2022). The primary drivers of declining confidence were cited as a lack of training programs (22%, +9% vs. 2022) and more public scrutiny of cleaning practices (20%, + 6% vs. 2022).
Findings also reveal that while most cleaning professionals agree that eco-conscious cleaners and disinfectants are important to use, adoption continues to lag. Cleaning professionals cite their top concerns for switching to eco-conscious cleaners as increased cost (78%), uncertainty of cleaning effectiveness (67%) and compromised efficiency of cleaning (58%).
"The challenges uncovered by the 2023 Clean Index survey reinforce how much responsibility is placed on cleaning professionals, and the need to ensure they have the tools and support to confidently create clean and healthy public spaces," said Kyra de St. Paer, Senior Director of Marketing at CloroxPro. "We at CloroxPro are dedicated to partnering with cleaning professionals to provide innovative products, quality training, and educational support to help them thrive."
2023 Clean Index Findings:
Burnout is Prevalent
- Cleaning professionals are facing burnout because of high turnover and continued staffing shortages, resulting in a cycle of longer hours and less time for training.
- 61% say hiring issues and short staffing are leading contributors to staff burnout.
- 44% say not enough time for training is a leading contributor to staff burnout.
- 40% say long hours are a leading contributor to staff burnout.
A Crisis in Confidence
- Compared to 2022, cleaning professionals' confidence in their own ability to keep the areas they manage clean and disinfected fell nearly 5%, with Building Service Contractor confidence falling 15%.
- 22% cite lack of training programs as a top reason cleaning professionals are less confident.
- 20% cite public scrutiny of cleaning practices as a top reason cleaning professionals are less confident.
Green Cleaning Interest/Adoption Gap
- Three in four (75%) cleaning professionals agree that using that eco-conscious cleaners/disinfectants in public spaces is important, but adoption continues to lag.
- Factors preventing cleaning professionals from switching to eco-conscious cleaners and disinfectants include:
- 78% increased cost
- 67% uncertainty of cleaning effectiveness
- 58% compromised efficiency of cleaning
- 56% limited product availability on market
- 52% preference for traditional solutions
PR Newsire has the press release.
