Most physicians want to be more involved in digital patient access initiatives

July 26, 2019

Kyruus, a provider of search and scheduling solutions for health systems, has announced results from a survey of 200 primary care and specialty physicians designed to uncover provider viewpoints on health system digital patient access initiatives. 

The findings, published in a new report, Provider Perspectives on Digital Access, show that most providers want to participate in digital initiatives, but often feel left out of the process. For example, 91 percent of those listed on their health system’s website say they want to be more involved in the management of their profiles.

The survey findings indicate that providers recognize the organizational imperative for health systems to offer a more modern consumer experience online but want more control and communication around related projects. 90 percent of respondents acknowledge that their find-a-doctor profile is very or extremely important for patient acquisition and referrals, but almost half were not involved in the creation of their personal profile. Unsurprisingly, 41 percent are dissatisfied or only somewhat satisfied with how their profile represents them, with accuracy and lack of differentiation among their top concerns.

The study suggests that engaging providers proactively in digital initiatives can help health systems engender their support and boost the effectiveness of efforts to enhance patient access. Additional pertinent findings include:

· 63 percent of providers think patient ratings and reviews are very or extremely important for patient acquisition, while others question their validity and relevance

· 64 percent of respondents are not yet offering online scheduling despite the fact that almost half of this group is at least somewhat interested in implementing it

· 94 percent of providers see room for improvement when it comes to communication from their health system around patient access initiatives