Messe düsseldorf group to organize new medical fair in Brazil

July 31, 2019
Cooperation between Messe Düsseldorf Group and manufacturers association ABIMO

The Messe Düsseldorf Group announced that is re-focusing their activities on the health market in Brazil and will organize the first MEDICAL FAIR BRASIL from May 5 – 8, 2020 at the Expo Center Norte in Sao Paulo. MEDICAL FAIR BRASIL, which will be an annual event, is supported by and staged in cooperation with the Brazilian medical technology manufacturers association ABIMO. Messe Düsseldorf’s foreign representation in Brazil is responsible for organizing the event.

“We know the market and are already well connected in the industry in Brazil thanks to our previous commitments,” said Horst Giesen, Global Portfolio Director Health & Medical Technologies at Messe Düsseldorf.  “For us, it is strategically important to have a strong presence on this market with MEDICAlliance. Positive growth prospects and Brazilian business partners, who in our experience are reliable and sincere, are the ideal foundation on which to build a top business.” The Brazilian market’s volume for medical technology is approximately $ 5.7 billion and the healthcare industry is among the industries with the highest growth rates in the country.

For the South American market, MEDICAL FAIR BRASIL is now being added as a further member of MEDICAlliance. Meditech in Colombia (Bogota) already successfully represents MEDICAlliance in South America. 

 Key exhibit categories at MEDICAL FAIR BRASIL are:

· Medical technology/medical products

· Laboratory technology and diagnostics

· Health IT

· Physiotherapy

· Orthopedic technology

· Medical services

The trade fair primarily addresses physicians, medical professionals and managers of health institutions as well as health industry service suppliers and experts in the fields of science, politics, trade and industry.

The Messe Düsseldorf Group has been organizing successful healthcare events around the globe for many years. In 2017, these healthcare events were grouped under the new umbrella brand “MEDICAlliance” in order to be marketed as a unit worldwide. In addition to the world-leading trade fair MEDICA and the internationally leading supplier trade fair COMPAMED (held concurrently in Düsseldorf, Germany), the alliance includes MEDICAL FAIR INDIA (Mumbai/New Delhi), MEDICAL FAIR ASIA (Singapore), MEDICAL FAIR THAILAND (Bangkok) and MEDICAL FAIR CHINA (Suzhou).