PODCAST: New Technology Adoption in Healthcare with Lars Thording

Lars Thording, Senior Vice President, Marketing & Public Affairs, Innovative Health is back for another episode with HPN's Editor-in-Chief, Janette Wider.

Every year at healthcare tradeshows, medical device manufacturers are pushing out new technologies that are always more expensive than the ones they replace. Healthcare purchasing professionals need to balance their doctors’ desires to adopt new technologies with paper-thin margins and the need to control costs.