Babyscripts, a virtual care platform for managing obstetrics, announced in a press release that it has raised $12 million in funding. The investment is led by MemorialCare Innovation Fund, a strategic healthcare investment company, and will focus on the roll out of Babyscripts Virtual Maternity Care solution to providers across the US, as well as the development of care models specifically targeted to payers.
Other investors include Philips and the CU Healthcare Innovation Fund in this first close. Banner Health, WellSpan Health, University Hospitals, and the Froedtert & the Medical College of Wisconsin health network are also part of the Series B round because of their participation in Babyscripts’ Strategic Partner Program.
Babyscripts will increase their focus on its payer offerings, developing additional care models that will enable health insurance plans to upgrade and expand its use of technology and to support network providers by giving them the tools they need to drive better outcomes. Babyscripts enables payers to identify member pregnancy and detect clinical and social risks earlier, educate pregnant members, increase member visit attendance and improve care coordination, driving safer deliveries, saving the lives of newborns and their mothers.
The program has been shown to reduce costs to health plans through better compliance with proven, optimal prenatal and postpartum care guidelines and earlier identification and intervention of complications such as those related to blood pressure.