AABB reintroduced itself recently as the Association for the Advancement of Blood and Biotherapies. At a General Session of the 2021 AABB Annual Meeting, AABB announced the name change and unveiled a new logo. The association was formerly known as American Association of Blood Banks.
The new name and logo were presented in a video that featured AABB CEO Debra BenAvram, AABB President David Green, and AABB President-Elect Dana Devine, PhD. The video was followed by speeches from David Green and Debra BenAvram, who discussed how the announcement marks the beginning of a new phase for the Association.
The unveiling of AABB’s new name, logo and rebranding is the culmination of a process that began several years ago with “Reimagine AABB," a campaign that solicited feedback from the blood and biotherapies community about the future of the Association. This feedback was used to shape and determine AABB’s new strategic direction.
BenAvram noted the new name, logo and branding builds on the Association’s strong past while preparing for its future. “We are embracing our 75 years of rich history—built by our members, past and present—while laying the groundwork for the next phase of our Association’s remarkable journey,” she said. “We are proud to remain AABB—iconic initials that are an integral part of our identity, well-known and well-respected throughout the world. And we are equally proud that these initials now stand for words that clearly reflect who we are and what we do.”
