Clorox announced Clorox's Safer Today Alliance, a program developed in collaboration with Cleveland Clinic and the CDC Foundation dedicated to providing guidance on increased safety measures and instilling confidence in people as they return to shared spaces.
The Alliance aims to fuel research and innovation to help enhance public health and safety outside the home, now and beyond the COVID-19 pandemic. It supports key sectors including retail, travel, hospitality, entertainment and transportation.
The Alliance is already providing guidance to a number of America's leading companies including United Airlines, Uber Technologies, Inc., Enterprise Holdings car rental brands and transportation services, and AMC Theatres. These companies will utilize Clorox disinfecting products and best practices for cleaning and disinfecting, benefit from public health best practices for public education and prevention of COVID-19 provided by the CDC Foundation, and receive support in the development of their enhanced safety protocols from experts at Cleveland Clinic.
Disinfecting high-touch surfaces is a part of the holistic CDC-recommended strategy to help reduce the spread of illness-causing germs including SARS-CoV-2, the virus that causes COVID-19, and reinforce that health and safety are top priorities. New public health behaviors, expectations of cleanliness and personal safety play a crucial role in the reopening of businesses and preventing the spread of other illness-causing germs now and into the future.
Clorox is also expanding its work with Cleveland Clinic by giving a $1 million grant to create the Clorox Public Health Research Fund to support science-backed research and inform public health best practices and strategies. This is in addition to a $1 million grant Clorox provided to the CDC Foundation Emergency Response Fund to help extend and support the organization's COVID-19 response.
More information on the Clorox Safer Today Alliance is at: clorox.com/safer-today-alliance.
