Fitbit launches Fitbit Premium subscription

Sept. 17, 2019
Technology will allow wearers to share health information with their doctors

Fitbit has announced the launch of Fitbit Premium, a paid subscription service in the Fitbit app that uses the wearer’s unique data to deliver actionable guidance and coaching to help achieve health and fitness goals.

Premium leverages insights from 10-plus years of Fitbit data as well as academic and medical expertise to help people move more, sleep better and eat well with customized programs, advanced sleep features, personal insights, thousands of workouts, new challenges, health reports and more.

Fitbit says it is developing additional tools within Premium that will allow patients to take control of their health and better identify trends or potential issues with their health and wellness providers. Through Premium, they can access a wellness report that will allow users to easily share Fitbit data with a general practitioner, nutritionist or personal trainer to help deliver more informed conversations with healthcare professionals.

Fitbit says the report is being developed with input from a range of medical professionals at leading facilities to ensure only relevant Fitbit data is shared to help facilitate meaningful discussions. It will include trend data and graphs, as well as additional analysis activity, heart rate, sleep and weight data.

Premium will also be available to Fitbit Health Solutions enterprise customers through Fitbit Care, both as an a-la-carte offering and included within the Health Coaching offering as a digital intervention to support wellness and prevention, and management of chronic conditions like diabetes and hypertension.

Fitbit Premium will start rolling out in September 2019 at $9.99 per month or $79.99 per year.