New resource assesses provider satisfaction with pharma support programs

Nuvera Life Science Consulting announced the launch of The PURE Report, the first independent, standardized, annual assessment of healthcare provider (HCP) satisfaction with pharmaceutical companies’ patient support services, including their industry rankings against competition.

In a statement, the company said The PURE Report stems from manufacturers’ unmet need to understand HCP perceptions of their services in order to improve offerings and consists of two separate parts:

·        a syndicated research report, which interprets input from 400 HCPs and support staff to reveal customer perceptions, needs and preferred manufacturer programs

·         a company-dedicated section that analyzes manufacturer scores and rankings across the seven PURE indices, with a spotlight on individual companies

The report aims to help manufacturers understand evolving HCP needs, identify program strengths and weaknesses, direct resources to areas of greatest impact, know industry ranking in multiple areas, and monitor progress against the competition.

“The research exceeded our expectations and allowed us to really dig into how providers want to work with pharma support programs,” said Nuvera’s Jens Kulstad, co-developer of the report, in a statement.  “Some findings validated our hypotheses while others surprised both us and our clients. The power of the large and focused sample size also allowed us to look into subsegments to better understand how clients can customize their program tactics to different provider groups.”

A sampling of findings from the first in a series, The PURE Report: Oncology 2019:

·         Hospital Centers are 20 percent more likely to partner with in-house pharmacies on pharmacy benefits

·         52 percent of HCPs said they prefer email for patient updates followed by web portal; only 8 percent said they prefer face-to-face interactions

·         85 percent of support staff use program websites to learn about patient support programs

·         83 percent of physicians rely on company sales reps for information