National Breast Cancer Foundation ‘Game Pink’ kicks off fundraising

Oct. 1, 2020

National Breast Cancer Foundation, Inc. (NBCF) announced the kick-off event for Game Pink, their video game focused fundraising initiative that aims to activate the gaming community to raise awareness and help women and families impacted by breast cancer. 

Kicking off on October 3 with 4-hour live stream at 12:30 PM Pacific Time, Game Pink is partnering with some of the biggest names in gaming along with developers and brands for Game Pink Live. Hosted by gaming industry veteran Geoff Keighley, Game Pink Live will feature interviews and gameplay from PrestonPlayz, KelseyDangerous, Bugha, JD Witherspoon, CouRage, QuarterJade, dasMEHDI, and many more. 

NBCF is partnering with Xbox to be the official console sponsor for Game Pink Live, which will stream from the official Xbox channels and will offer digital content or limited-edition items from Xbox Game Studios titles Sea of Thieves, Halo, and Grounded, as well as Cuphead from Studio MDHR, to help raise funds for patients in need throughout the entire month of October. 

In the current COVID climate, support is needed now more than ever as more patients face challenges in getting treatment and flexible access to services. 

“There has been a lot of concern this year with everything shutting down to COVID-19 and we unfortunately may see a surge in later stage diagnoses next year due to people putting exams on hold,” said Kevin Hail, President and COO of NBCF. “We’ve had a lot of success with our Game Pink event in the past and now, by expanding our activities, it’s our goal to quadruple past donations and educate the gaming community to help more people and families.” 

Knowing that 46 percent of gamers in the U.S. are female, Game Pink is asking gamers to share their stories of how breast cancer has affected them or someone they know to create a gaming support community. Gamers can enter their stories at or on social media at @NBCF using #GamePink. Select submissions will be chosen at random and showcased during Game Pink Live on October 3. 

NBCF has the release