In order to help U.S. exhibitors affected by the COVID-19 related travel restrictions, the U.S. Commercial Service in Düsseldorf launched the “Trade Show Booth Staffing Program” for the upcoming MEDICA, COMPAMED and other trade fairs held at the fairgrounds in Düsseldorf, Germany, according to a U.S. Commercial Service company statement.
Corporate travel policies, government restrictions and quarantine requirements have made participation at trade fairs increasingly complex. If U.S. exhibitors cannot staff their booth but want to keep their brand positioned internationally and not miss business opportunities, the U.S. Commercial Service will find, train and monitor professional representatives at trade fairs in Düsseldorf. Their office has a long history of hiring articulate, motivated professionals to assist companies, explain product details, and collect business contact information from current and future business partners at trade fairs.
The U.S. Commercial Service staff will:
· Find a qualified, professional representative (“REP”) to staff exhibit booth
· Meet individually (virtually or in-person) with the REP to:
o Ensure quality standards
o Train on proper business contact etiquette
o Discuss the exhibiting firm’s products
o Review trade fair schedule and administrative matters
· Visit the REP at least once during the trade fair
· Check-in with the REP at the beginning/end of each trade fair day
· Collect business cards from REP on the last day of the show, discuss any key interactions, flag contacts for follow-up, scan business cards and send to home office
Fees
· Direct Payment to the REP (approx. 200 Euros per day + local transportation costs)
· Commercial Service fee:
US small company: $600
US medium company: $1,400
US large company: $1,800
(Note: to determine if you are a small, medium or large company, visit https://www.trade.gov/us-commercial-service-user-fees and scroll to the bottom for an explanation)
